From Millar to the O - Chris Knott

From Millar to the O - Chris Knott

From Chasin' Birdies by Jonathan Pepe & Ryan Bashour

December 4, 2025 · 1h 16m · Season 5 · Episode 18

About this episode

Chris Knott shares his journey from a small-town upbringing to becoming a prominent figure in the golf apparel industry.

This episode highlights an individual who not only chases birdies on the course but also chases birdies in life. Chris Knott, the founder of Peter Millar and current Chief Merchandising Officer at Johnny-O, joins us on this week’s episode to share his journey. From a small-town upbringing to becoming a prominent figure in the golf apparel industry, Knotty explains how he got started in the clothing business, slingin’ sweaters from a rural NC town. We get into discussions about how the shift happened from men’s luxury apparel to golf, driven by opportunities at the PGA show. We talk about social media influencers and how they’re helping build brand awareness among brands on the reg. The fun talk picks up where we switch over to his current CMO role at Johnnie-O. We touch on the brand’s expansion and introduction of innovative products that weren’t released in the past. We turn the show over and chat golf and unfortunately, Pepe’s camera and mic overheat (fail!) so we lost him. Bash and Knotty finish out the show with an impromptu tap-in segment to finish the show. Tune in, share, and hear from a great business-minded leader who cares about what we wear!  Key Links: Visit…

People in this episode

Hosts: Jonathan Pepe, Ryan Bashour

Guest: Chris Knott

Topics covered

  • golf apparel
  • entrepreneurship
  • social media influencers
  • brand awareness
  • golf
  • business leadership

Keywords

  • golf
  • apparel
  • entrepreneur
  • social media
  • brand expansion
  • interview
  • business

Sponsors

Bettinardi Golf

Mentioned in this episode

Organizations: Peter Millar, Johnny-O, PGA, Nemacolin Resort

Places: NC, WinstonCollection.com, redvanly.com

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