Chiropractic BioPhysics Podcast (Audio Only)

In this episode of the Chiropractic Biophysics Podcast, Dr. Deed Harrison, Dr. Joe Ferrantelli, and Dr. Jason Jaeger sit down with AI and marketing expert Carl Case to discuss how artificial intelligence, automation, and modern communication systems are transforming chiropractic practice growth. Carl shares the remarkable story of how a chance meeting with Dr. Joe Ferrantelli during a ski trip led to a partnership focused on bringing advanced AI tools into chiropractic practices. With a background in scaling technology companies and building enterprise communication systems used by thousands of businesses worldwide, Carl offers a unique perspective on how chiropractors can modernize their practices and capture more new patient opportunities. Throughout the episode, Carl explains one of the biggest problems facing chiropractic offices today: missed calls and missed patient opportunities. Many practices unknowingly lose new patients simply because calls are not answered quickly enough or follow-up systems are inefficient. Carl breaks down how AI-powered communication systems can solve this problem by answering calls, responding to texts, handling website chat, and even scheduling patients automatically. The conversation also dives deep into Google Business Profile optimization and why local search visibility is critical for practice growth. Carl shares actionable strategies that chiropractors can implement immediately to improve their online presence, increase patient inquiries, and rank higher in Google search results. If you want to understand where AI, marketing, and technology are heading in chiropractic—and how to position your practice for future growth—this episode is packed with practical insights and real-world strategies. Episode Topics & Timestamps 00:00 – Introduction to the EpisodeDr. Deed Harrison, Dr. Joe Ferrantelli, and Dr. Jason Jaeger introduce the episode and welcome technology entrepreneur Carl Case. 02:00 – The Ski Resort Story That Started the PartnershipCarl shares the unexpected story of meeting Dr. Joe Ferrantelli while skiing and how that encounter led to collaboration in chiropractic AI. 08:00 – Carl Case’s Technology and Entrepreneurship BackgroundCarl explains his journey building communication platforms, scaling technology companies, and working with enterprise brands. 15:00 – The Power of Text Messaging and Automated CommunicationWhy texting and automated communication systems have become one of the most effective ways to reach customers and patients. 22:00 – The Hidden Problem: Businesses Not Answering Their PhonesCarl reveals surprising statistics about how many businesses fail to answer incoming calls—and how much revenue is lost because of it. 30:00 – AI-Powered Communication for Chiropractic OfficesHow AI agents can answer calls, respond to texts, handle web chats, and schedule patients automatically. 38:00 – Google Business Profile Optimization StrategyCarl explains how chiropractors can dramatically increase local search visibility and patient inquiries. 45:00 – Reviews, SEO, and Ranking Higher on GoogleWhy responding to reviews and optimizing Google Business Profiles can drive more traffic and new patients. 55:00 – The Future of AI in Chiropractic PracticesHow AI will assist with patient intake, documentation, and communication systems. 1:03:00 – Final Advice for ChiropractorsWhy chiropractors who adopt AI and automation now will have a major competitive advantage. Connect with Mr. Carl Case Carl Case is a technology entrepreneur and AI expert focused on automation, communication systems, and business growth. LinkedInhttps://www.linkedin.com/in/carl-case-a7b33b55/ Show Notes & Resources AI Patient Communication for Chiropractorshttps://www.chiroconverse.ai Carl Case’s Google Business Strategy for Chiropractorshttps://www.chiroconverse.ai/gbp-ebook Chiropractic Biophysics Techniquehttps://cbpnonprofit.com Posture Analysis, Range of Motion, Movement Assessments, and X-ray

“I’m excited, but I’m tired.” That’s the reality of doctors committed to growth.Traveling. Studying. Training. Leveling up. Because elevating chiropractic takes work. This week on the podcast, Dr. Deed Harrison, Dr. Joe Ferrantelli, and Dr. Jason Jaeger break down what’s happening inside the CBP® community — and why the future of chiropractic education is evolving rapidly. Here’s what you need to know: The CBP Hands-On Workshop delivers real-world, technique-driven, practical training. The CBP Diplomate Program is not a weekend certificate — it’s a comprehensive, structured educational pathway. It includes substantial peer-reviewed research and systematic reviews. It’s designed for depth, mastery, and clinical confidence — not surface-level CE credits. Networking at events like Parker Seminars connects you with leaders shaping the profession. The future of chiropractic education includes stronger online components — while preserving essential hands-on mastery. If we want higher standards in chiropractic…If we want credibility in healthcare…If we want research-backed spinal correction protocols that withstand scrutiny… Education must evolve. That’s exactly what CBP is doing. Diplomate status matters. Research matters. Community matters. “It’s one of my favorite events to do.” — because when chiropractors gather to learn, the profession moves forward. If you’re serious about:• Chiropractic Biophysics (CBP)• Evidence-based spine correction• Raising your clinical authority• Contributing to a stronger chiropractic community This is your invitation. Tag a chiropractor who needs to hear this. Share this with your team. Get involved in the next CBP workshop or diplomate track. The future of chiropractic won’t build itself.

Well all of you asked for research, you got it! Join Drs. Deed, Joe & Fred as we review another research project and its implications for chiropractic practice. This podcast is thoracic focused, enjoy! CBP Seminars https://idealspine.com/ PostureCO's PostureScreen & PostureRay: https://www.postureanalysis.com/ Dr. Fred's Ellite Coaching: https://www.elitecoachingllc.com/welcome

In this episode, Drs. Deed, Joe & Fred are back to review and give their chiropractic perspective on a recent paper: Association of kyphotic posture with loss of independence and mortality in a community-based prospective cohort study: the Locomotive Syndrome and Health Outcomes in Aizu Cohort Study (LOHAS) Research Article: https://pubmed.ncbi.nlm.nih.gov/35361638/