Insurance Claims: How Tryg Made Repair the Default Choice
About this episode
Søren Frederiksen from Tryg discusses how a repair-first claims policy was implemented in Denmark's insurance industry.
Can an insurance company make repair the default choice across the entire supply chain? Søren Frederiksen from Tryg explains how a repair-first claims policy was built and scaled across Denmark, starting from a market where nine out of ten damaged car bumpers were replaced instead of repaired. What you'll hear in this episode: * Why repair in insurance claims is rarely more expensive than replacement, and often reduces cost, CO2 emissions, and improves customer satisfaction at the same time. * How cross-country benchmarking data created the proof of concept that got workshops and suppliers on board. * What it took to change an industry default: financial incentives per repaired item, access to training, and continuous follow-up. You’ll also learn why making repair financially attractive for suppliers, not just environmentally preferable, is what moves adoption in practice. This is the second episode in the series Enabling Circularity Through Insurance. The series looks at the concrete levers insurance companies hold, from risk assessment and advisory services to product design and claims policies, and how these can enable circularity.
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