#184 | The 1 Hidden Roadblock Affecting Your Medical Device Exporting Launch And How To Change It Fast (For Clinicians)
From Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth by Hakeem Adebiyi
April 7, 2026 · 8 min
About this episode
This episode discusses the hidden roadblock affecting medical device exporting and how to effectively engage decision-makers for commercial success.
Are you frustrated by low adoption rates despite enthusiastic feedback from clinicians? This episode dives into the misconception that clinical enthusiasm translates to commercial success. We discuss how understanding your decision-making unit is crucial for effective stakeholder engagement. By listening, you'll discover: How to map out your decision-making unit effectively The true decision-makers who influence adoption Actionable strategies to address objections directly Tune in now to uncover crucial strategies that could save your medical device launch. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
People in this episode
Host: Hakeem Adebiyi
Topics covered
- medical device exporting
- stakeholder engagement
- decision-making unit
- commercial success
- go to market strategy
Keywords
- medical device
- exporting
- adoption rates
- stakeholder engagement
- go to market strategy
- sales strategy
- business growth
More episodes of Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
- #203 | Why Failed Pilots, Rejected Pitches & Lost Deals Create Better MedTech CEOs · June 11, 2026 · 11 min
- #202 | The NUMBER ONE Reason Clinicians Say They Love Your MedTech Product But Still Don't Buy It · June 9, 2026 · 12 min
- #201 | Why Most MedTech Companies Stay Busy But Never Grow (For Clinicians Trying to Export) · June 4, 2026 · 13 min
- #200 | 5 Exporting Growth Lessons Most MedTech Founders Learn Too Late For Clinicians) · June 2, 2026 · 6 min
- #199 | Why Exporting Into Too Many Markets Can Destroy Your MedTech Business · May 28, 2026 · 6 min
- #198 | 5 Costly Mistakes MedTech Companies Make When Exporting Internationally(for clinicians) · May 26, 2026 · 42 min
Explore listener stats, chart rankings, contacts and more on the Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth podcast page.