Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

I don’t want to guess what you want from this show—I want to hear it directly from you. While attending the Empowered Podcasting Conference, I had a realization: I don’t actually know who all of you are. I might know the listeners who DM me on Instagram, respond to an episode, or regularly share feedback, but there are so many of you listening quietly behind the scenes. And if I’m going to make this show as useful and relevant as possible, I want to change that.So, I created a quick listener survey that should take about five minutes to complete. I want to know who you are, how you fit into the podcast industry, what you love about the show, what you’d like more (or less!) of, and which episodes have really stuck with you.Take the Survey: https://docs.google.com/forms/d/e/1FAIpQLScbfDpAbG9o8yZ53mm-gXSVDNzUvtZply2UGhfo2T_ddxmRlA/viewform?usp=headerReview the Transcript: https://share.descript.com/view/6PdpRpc5xVU Hosted on Acast. See acast.com/privacy for more information.

It's one thing to talk about what strategic podcast decisions look like in theory. It's another thing entirely to watch someone actually make them—and see the results play out in real numbers, real sponsorships, and a real business.That's exactly what happened with Ali Haney, host of the Brand & Market podcast and a Podcasting for Business alumna. Over the last year, Ali went from a podcast pulling in 25 to 30 downloads per episode to one that's landed a paying sponsor, far more than doubled its download average, and become a genuine lead generator for her business. This is a look at how she got there—and what it reveals about what strategic podcasting actually requires.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Before the program (5:53)Making real connections with listeners (13:16)The impact of niching down and choosing her ideal audience (15:00)The value of entertaining, fun episodes (16:55)Rebuilding the content strategy (19:05)Podcast search optimization and keyword strategy (22:01)The first podcast sponsorship opportunity (26:31) Running podcast ADs (30:03)Ali’s biggest podcast challenge before and after the program (35:16)The biggest mindset shift (35:53)Ali’s proudest accomplishment (37:08)Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingConnect with Ali:Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/SdnQn6zH2Tj Hosted on Acast. See acast.com/privacy for more information.

When was the last time you made a business decision before you made a podcast decision? In today’s episode, I’m talking about how your podcast should support your business - not the other way around. Plus, how I’ve seen clarity in business help my coaching clients make better decisions for their podcasts. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: What I’ve learned in the first official round of Podcasting for Business (3:22)The mistake I see most podcasters making (5:40)3 questions to help create aligned content (8:23)Why I’m sharing this now (9:58)Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/RP5zipeApb6 Hosted on Acast. See acast.com/privacy for more information.

Do you still need to podcast when your business is at capacity? In today’s episode, I’m sharing why I think you should continue to podcast even when that is the case. Plus, why I’m still sitting down to record despite the fact that Gaffin Creative is currently operating on a waitlist.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Your Podcast Is Bigger Than This Month's Revenue (5:03)Most of Your Listeners Are A Long-Term Investment (7:24)What You Should Create When You Don't Need More Clients (10:26)What This Season Has Taught Me (13:56)Your Podcast Is Building Future Relationships (19:38)Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/xdLzej6NrMe Hosted on Acast. See acast.com/privacy for more information.

Do you think you could make the same impact in a five-minute podcast episode that you could in a 20-minute one? So many podcasters equate longer episodes with more value. But in today’s episode, I’m sharing how you can make an impact in just five minutes. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: What are summer shorties? (2:20)A few ways to structure them (3:03)Your summer shorties challenge (4:44)Mentioned in this Episode:Holistic Marketing Simplified with Molly Cahill: Summer Shorts: mollycahill.com/71-optimizing-your-instagram-bioConnect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the transcript: share.descript.com/view/OVORgS1CbJz Hosted on Acast. See acast.com/privacy for more information.

What if I told you that one of the smartest things you can do for your podcast is publish less? I know, that sounds completely backwards. But in today’s episode, I’m sharing why it might just be the thing that helps your podcast. Plus, I’m sharing something that I think every podcaster needs a little more of… permission. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: You have permission to take a break (2:24)You have permission to publish less often (5:03)You have permission to repeat yourself (6:38)You have permission to change your format (9:13)You have permission to build your podcast around your life (10:28)The secret to a sustainable podcast (12:43)One final permission slip (15:38)Connect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: share.descript.com/view/UWAFMKI7x0M Hosted on Acast. See acast.com/privacy for more information.

Is video actually necessary for podcasting in 2026? In today’s episode, I’m sharing my answer to that question, and it might surprise you. Because simply turning on a camera isn’t a growth strategy. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Video isn’t the strategy, it’s the format (1:11)Podcasting and YouTubing are not the same thing (2:15)The rise of video podcasting (4:22)The real cost of video (5:10)If you’re going to do YouTube, consider Shorts (8:38)You don’t need full video production to benefit from video (9:33)Is video necessary for podcasting in 2026? (11:42)Defining a podcast (12:37)Permission to podcast your way (14:47)Mentioned in this Episode:What Is a Podcast? Podcast Industry Taskforce Forms to Determine Definition and More: hollywoodreporter.com/business/digital/podcast-industry-taskforce-formsConnect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.com Hosted on Acast. See acast.com/privacy for more information.