Cocaine & Rhinestones: The History of Country Music

Season 2 has been adapted into a book from Simon & Schuster, available now

At least this whole story has a happy ending, right? Of course, whether or not that's true depends a lot on your personal definitions of both "happy ending" and "whole story" but, either way, today we reach the final chapter of George Jones' life. Don't worry, it'll all be over soon.

Oh, you're back to hear more things that will chill you to the bone? Then we can talk about what George Jones' life was like in the period leading up to and through the biggest hit of his career. If you've ever wondered what it's like to be afraid of a demonic duck or try murdering your best friend to test the existence of God, well, these are questions only George Jones can answer but just asking them makes for one jaw-dropping and heartbreaking story.

What if the first serious opinions that millions of rock music fans formed about country music were based on a few massive errors which then got passed down to future generations? How long do you think it would take for society to build a fundamentally flawed history of an entire genre on top of such a foundation? Fifty years? Well, that's exactly what happened. Billy Sherrill's name means nothing to many country music fans. Some recognize it from the album credits of a few of their favorite country artists. Others manage to cast him as an enemy of the genre. But anyone who hears the name Billy Sherrill and thinks anything less than "he's one of the most important producers in the history of Nashville, who made some of the greatest and most influential records of all time in any genre" has not been given enough information about the man or the music. That changes today.

Though they were married to each other for little more than five years, the legacies of George Jones and Tammy Wynette are forever inseparable. This is partly due to their unprecedented success with creating music "based on the true story" of a romance between two artists, to such a degree that decades later there are still millions of fans who believe George and Tammy never stopped being in love with each other. If it's difficult to say where the line is between art and artist, public and private, fiction and fact, then it's only because there was a coordinated effort from perhaps a dozen people working to bury that line beneath a mountain of hit records and royalty checks.

Country music is full of rags-to-riches stories, like the one about how Virginia Wynette Pugh became Tammy Wynette. In a way, it's true. Even after becoming the most successful woman country singer at that point in history, the life she lived was hard and painful. But if you want to know what actually happened in that life then she's the last person you should ask.

This whole story began with a pinball machine and jukebox mogul in Texas jumping over to the independent record business of the 1950s. When he hitched his wagon to a Singing Marine who became the Greatest Country Singer Ever, it served Pappy Daily well through the following decade. Then, out of nowhere, the ride suddenly ended. "What went wrong?" is the obvious question to ask, here, but it's not the right one. We need to talk about who went wrong. The answer nearly everyone's accepted for going on 40 years now is demonstrably untrue but we can only learn the truth through a deep dive on the country music record industry of the 1960s and by taking a look at how the careers of 2 international pop stars built a throne for The King of Broken Hearts.

There are some personalities who would embrace being called The Greatest Country Singer Ever or, at least, settle into the role once it became clear the brand was eternal. George Jones did not have one of those personalities. The fame and fortune generated by his talent made him want to run away, so he spent decades running... toward something even worse than what he was trying to escape. Was there ever a chance of this story playing out any differently? Probably not, no. But what in the hell even happened here? Our search for answers takes us back to Texas for one Singing Marine's perspective on what it was like when lightning started flashing and thunder started clashing as he took the country music world by storm.

Now that we've established Owen Bradley as the single most important producer in the history of Nashville, let's take it further and acknowledge he's one of the most important figures in the history of all recorded music, even if for no other reason than assembling the first group of musicians to become known as the Nashville A-Team. Were we to erase their work from existence, every book about pop, rock or country music in the second half of the 20th century would need to be entirely rewritten. Just ask Elvis Presley, Bob Dylan, 3 out of 4 Beatles, The Everly Brothers, Patsy Cline, Ray Price, Loretta Lynn, Dolly Parton, Roy Orbison, Roger Miller, Hank Williams, Marty Robbins, etc. And those are just the people who can speak from first-hand experience. If you want to start talking about the influence of the records, well, strap in.

The story of a little independent record label in Texas becoming "a force" in the Nashville country music industry brings an outsider's perspective to the anatomy of a machine. Going from backwoods honky tonks and roadhouse jukeboxes to stretch limos and private planes takes a lot of crooked deals and shameless hustle. When confronted by a powerful enemy, you'll do whatever it takes to survive the rock and roll. When the whole world acquires a taste for your strain of Kentucky bluegrass, you'll rake in the green. When they get their ears on for truckin' songs, you'll put the hammer down and stand on it. But don't let the stars get in your eyes, because this story only ever ends one way.

Rusty & Doug come from a long tradition of surviving against the odds, against a world that would just as soon see you dead as see you succeed. Starting from nothing but a houseboat in Louisiana, they fought their way through an unscrupulous industry, through honky tonk stages screened off with chicken wire, onto the biggest stages in the business, in order to create some of the greatest music ever made. Then, they battled themselves, their past and their addictions. This episode is recommend for fans of: Hardcore History, Neil Young, Johnny Cash, Bob Dylan and discovering unbelievably good music that you've never heard.

Words often fail to express the connection that can exist between two people. In the friendship of Don Rich and Buck Owens, our notions of reality itself may prove inadequate. With spacetime as our stage, we trip backwards for more tour shenanigans, supernatural mysteries and, as always, great music. Our narrative pays special attention to the Carnegie Hall Concert album, what Hee Haw did for country music on television and innovations that Don Rich and Buck Owens brought to country music. But don't forget what else we learned last week. There is never such a thing as a happy ending. It's going to hurt watching this one fall apart and we have to go there, too. This episode is especially recommended for fans of metaphysics, banjo, Dwight Yoakam, Emmylou Harris, Merle Haggard, Tales from the Tour Bus, Easy Rider and Forensic Files.