Evolving Through Personalization: Leadership and the Power of the Pivot

About this episode

Rich Askam discusses the challenges and successes of print personalization, particularly in relation to the Coca-Cola 'Share a Coke' campaign.

This episode of Color Bar is about more than personalization—it’s about pressure, pivots, and what it really takes to evolve. Our guest, Rich Askam, a pioneer in print personalization joins us. Rich and his team were the force behind Coca-Cola’s “Share a Coke” campaign, where they hand-produced 1.6 million personalized bottles in just three months. But behind that success is a story many in the print and marketing world will recognize. Rich shares what it felt like stepping into a famil...

People in this episode

Guest: Rich Askam

Topics covered

• personalization
• leadership
• marketing
• evolution

Keywords

• pressure
• pivots
• evolve
• print marketing

Mentioned in this episode

Products: Coca-Cola

Books & works: Evolving Through Personalization, Share a Coke

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