162. Trace It, Prove It, Profit: The Rise of Digital Product Passports

About this episode

The episode discusses how Digital Product Passports are transforming brand-consumer connections and enhancing sustainability in fashion.

Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to culturally sensitive placements that streamline marketing without social fatigue. Find out how brands build loyalty and maximise resale and repair.

People in this episode

Host: Cassandra Napoli

Guests: Leanne Young, Cat Taylor

Topics covered

• Digital Product Passports
• circularity
• consumer engagement
• brand loyalty
• sustainable design

Keywords

• Digital Product Passports
• circular economy
• NFC chips
• consumer loyalty
• sustainable marketing

Mentioned in this episode

Organizations: IoDF

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