164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty

About this episode

Cassandra Napoli discusses skincare strategies with Rita Silva, focusing on how playful marketing and transparency are reshaping the beauty industry.

Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies with Rita Silva, The Ordinary’s Senior Manager, Scientific Communications and Brand Engagement. Rita shares how transparency and education are transforming trust in beauty brands, exploring how scientific communication shapes consumer behaviour and trends. They connect these insights to real-world impacts, emphasising the importance of structured narratives to strengthen loyalty.

People in this episode

Host: Cassandra Napoli

Guest: Rita Silva

Topics covered

• playful marketing
• beauty industry
• customer engagement
• transparency
• scientific communication
• consumer behaviour
• brand loyalty

Keywords

• playful marketing
• beauty brands
• customer engagement
• transparency
• scientific communication
• consumer behaviour
• brand loyalty

Mentioned in this episode

Organizations: The Ordinary, WGSN

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