The Cost of Virality // Adley Kinsman

The Cost of Virality // Adley Kinsman

From Creative Control by Lagos Creative

April 9, 2025 · 48 min · Episode 4

About this episode

Adley Kinsman discusses her experience in creating viral content and her work with major brands.

Adley is one of Facebook's most-viewed female producers, consistently averaging over 1 billion monthly views, and the founder of Story House and VIRALISH, a creator collective helping brands achieve viral impact at scale. Renowned for her expertise in branded content distribution, she has developed successful campaigns for global brands like TikTok, Land Rover, Charmin, and Frito-Lay. Adley also frequently shares her insights on prominent stages, including AdWorld, ManyChat, and Social Media World. ---- Welcome to Creative Control, a show about the art and business of content—how to build it, how to scale it, and how to actually make it matter. After years of working behind the scenes with some of the world's biggest brands, Alex Lagos (Founder, Lagos Creative) is sharing what he's learned. Each week, we'll break down the game, dive deep on industry topics, and sit with people who are shaping creative culture—artists to athletes, entrepreneurs to influencers, celebrities to CEOs. ----- WATCH full episodes on YouTube: https://www.youtube.com/@LagosCreative ----- FREE DOWNLOAD Podcast360: https://bit.ly/Podcast360 ----- LC Approved Equipment List: https://lagoscreative.co/gear…

People in this episode

Host: Alex Lagos

Guest: Adley Kinsman

Topics covered

  • virality
  • branded content
  • content distribution
  • social media marketing

Keywords

  • Facebook
  • Story House
  • VIRALISH
  • TikTok
  • Land Rover
  • Charmin
  • Frito-Lay

Mentioned in this episode

Products: Story House, VIRALISH

Books & works: The Cost of Virality, This Past Weekend

Places: Nashville

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