Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

What if the biggest opportunity with AI isn't creating more content, it's getting your time back? ----------------------Jennifer Bennett believes most creators are using AI in the wrong place. Instead of replacing your creativity, she shows how AI can become the back office that quietly handles the repetitive work, keeping you from doing your best work. In this episode, Jennifer shares her Human-Driven AI Integration Method, explains why you should train AI like an employee instead of treating it like a search engine, and reveals the systems that help creators reclaim their mental bandwidth. We also cover AI agents, documenting your processes, feeding your core values to AI, and practical ways to automate the admin work that drains your week while keeping your voice and relationships at the center of your business.Key Points:Train AI like a new employee, not a tool you can "set and forget"Document your processes before buying more AI softwareSolve the biggest mental bottleneck first, not just the biggest time drainBuild AI agents around your own "source of truth" instead of letting them search the webCreate systems before software; the best tools won't fix a broken workflowKeep the human touch where it matters most: relationships, judgment, and real presenceResources:Jennifer Bennett: https://getdesky.com/Find Your Bottleneck Quiz: https://quiz.getdesky.com/Book a Strategy Call: https://link.playmakerscrm.com/widget/booking/AoAxWr6lqGPRShwB9siUThe Maximum Leverage Brief (LinkedIn Newsletter): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7455330621217820672Demo Jennifer's AI Speaking Research Tool: https://demo.getdesky.comZac Brown: https://zacbrowncreativesolutions.com/Zac's Book: An Accidental Education: What I've Learned So Far: The Zac Brown Show Podcast: https://podbay.fm/p/the-zac-brown-show----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

What happens when AI can write posts, create images, and sound increasingly human? What's left that truly belongs to you?In this AMA-style episode, Paul Gowder and I take the hot seat to explore two creator advantages that technology can't replicate: your story and your community. We discuss why personal experiences, unique perspectives, and genuine human connection are becoming even more valuable in a world filled with AI-generated content, and how creators can use AI as a tool without losing their authentic voice.We also answer audience questions on everything from building an email list and growing a community to Facebook Professional Mode, Meta Verified, networking at conferences, creator burnout, and the daily habits that help creators stay visible and connected. If you're trying to figure out what skills will matter most in the AI era, this episode offers a practical roadmap for building something that algorithms can't take away.Key Takeaways:Your personal experiences and perspective are the one thing AI can't replicateUse AI to organize ideas and save time, but keep your stories and voice your ownBuild an email list because social platforms will always change the rulesConsistency matters more than perfection when growing a communityThe best networking opportunities often come from stepping outside your comfort zoneFocus on serving your audience first, then create products and offers based on their needsCommunity burnout is real, so create systems, take breaks, and find people who support youLive video remains one of the fastest ways to build trust and genuine connectionsIf you're starting from scratch, build an email list and create content consistentlyMeta Verified can provide valuable support and account recovery options for creators----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

There’s a lot of noise right now about AI replacing creators, automating everything, and turning content into something fast, polished, and forgettable. In this episode, I sit down with Paul Gowder to talk about why the opposite shift is happening, creators are leaning more human, more personal, and more real, not less.Paul has spent decades building community online, long before algorithms and AI tools were part of the conversation. We talk about why raw content is starting to outperform polished feeds, why people are craving connection over perfection, and how things like live video, email, and community spaces are becoming trust signals again. This conversation is about relationships, not reach, and why creators who embrace their full personality, interests, and stories are the ones who will stand out as AI continues to flood the internet with generic content.Key TakeawaysPolished content isn’t the advantage it used to be: Raw, imperfect posts signal that a real human is behind the content.People connect to people, not niches: Sharing parts of your life and interests builds trust faster than one-dimensional posting.Community is not a platform: Your community includes everyone who feels connected to your content, even if they never comment.Live video creates shared experience: Real-time interaction builds deeper bonds than edited content alone.Email is still one of the strongest trust channels: Writing like a person, not a brand, creates real connection.Stories beat surface-level tips: Teaching what something meant to you matters more than explaining how to do it.Doing the “unscalable” work sets you apart: Replying to emails, asking questions, and engaging directly builds loyalty.Creators should stop chasing vanity metrics: Replies, conversations, and feedback are stronger signals than views alone.Offline relationships still matter: Conferences, meetups, and face-to-face interactions strengthen online trust.AI can support creators, but it can’t replace humanity: Personal experience, mistakes, and perspective are irreplaceable.ResourcesPaul Gowder: www.paulgowder.comOn The Way Community: www.onthewaycommunity.comPowWows.com: www.powwows.com/powwow101----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

If design has ever felt overwhelming, especially with AI tools popping up every five minutes, you’re not alone. In this episode, I’m joined by Maliha Khan, founder of Khanect the Dots, to talk about what’s really happening at the intersection of AI, Canva, and modern design workflows, and how creators can use these tools without spiraling into chaos.Maliha has a great way of describing where many creators get stuck, the “messy middle” between strategy and execution. We dig into how AI can either help you move faster or push you straight into tactical overload, depending on how you approach it. From Canva’s latest AI features to building a tech stack that actually fits your brain, this conversation is all about clarity, consistency, and staying human in the process.This episode is especially for creators who want their visuals to look intentional, on-brand, and professional, without spending hours tweaking templates or chasing every new trend. AI isn’t here to replace designers or creators, but it can absolutely make your workflow easier if you use it with purpose.Key TakeawaysAI works best when strategy comes first: Tools are helpful, but without clarity around message and audience, they just create more noise.Consistency beats chasing trends: You don’t need every new feature; you need a workflow you can repeat week after week.Your input determines your output: AI needs context, brand voice, and direction; otherwise, everything it produces sounds generic.Design doesn’t need to be perfect to be effective: Hitting 80 percent and shipping often beats endless tweaking.Templates are a starting point, not the finish line: Mixing elements, animations, and brand assets helps your visuals stand out.Brand voice matters as much as visuals: Clear guidelines help AI tools support your brand instead of diluting it.AI should reduce friction, not add pressure: Use it to offload busywork, not to replace creative judgment.The human layer still matters most: Taste, experience, and review are things AI can’t replicate.ResourcesMaliha Khanwww.khanectthedots.comCanva Toolkit (Free Resource from Maliha)www.khanectthedots.com/canvatoolkitKhanect the Dots Workshops & TrainingsStrategy-first sessions covering Canva, AI workflows, brand voice, and content systems----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

If you’ve ever wondered why your YouTube channel seems stuck (fewer views, flat growth, confused analytics), you’re not alone. In this episode, Jerry Potter joins us to break down what’s actually changed inside YouTube’s ecosystem in 2025 and why creators who “used to do everything right” are now struggling. Jerry has grown multiple successful channels and now teaches business owners how to build a thriving YouTube presence in just 90 minutes a week, without burnout.Jerry explains the shift from keyword-based discovery to AI-driven understanding. YouTube is no longer relying on tags and titles alone; it can interpret the transcript, visuals, tone, and even emotional cues inside your video. That means creators who post too many unrelated topics send mixed signals, confusing the algorithm and limiting reach. Jerry introduces the “Magnetic Eight,” a strategy where you publish eight tightly focused videos in a row to retrain YouTube on exactly who your ideal viewer is.We also unpack relevance, high-retention editing frameworks, and how creators can move faster by separating decisions from actions in their workflow. Jerry shares practical guidance on thumbnails, titles, and emotional connection, showing that creators don’t need fancier edits, just clarity and consistency. Whether you’re rebuilding a stalled channel or launching fresh in 2025, this episode offers a roadmap for regaining momentum and getting your videos recommended again.Key TakeawaysYouTube now understands your content holistically, not through keywords. The platform reads your transcript, your visuals, your delivery, and the emotional tone of your video to decide who it’s for and whether to recommend it.Mixed topics confuse the algorithm. If you talk to different audiences on the same channel, YouTube doesn’t know who to show your videos to, which slows growth dramatically.The “Magnetic Eight” can reset your channel. Publishing eight videos in a row around one hyper-specific topic signals to YouTube exactly who your ideal viewer is.Relevance beats everything else. A great thumbnail and title won’t save a video that doesn’t match the audience YouTube thinks you’re serving.Editing for retention matters more than fancy production. Viewers stay when the content feels clear and purposeful, not when it’s over-edited.Separate decisions from actions. Jerry’s system helps creators move faster by batching planning and recording, instead of trying to do everything at once.Your audience wants a guide, not a performer. Show up to serve a specific viewer with a specific problem, and YouTube will reward you.ResourcesJerry's YouTube Channel: youtube.com/@mrjerrypotterGrow your channel in 90 minutes a week: www.yt90roadmap.comJerry's Website: donebylunch.coCreator Camp (but in the UK!!): tubefest.co.uk/creator-camp----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.