337. Creative Ways to Leverage PR Opportunities for Content (Even When Your Pitch Is Rejected)

About this episode

The episode discusses creative strategies for leveraging PR opportunities even when pitches are rejected, featuring guest Bridgette Ochoa's insights on content creation and media visibility.

This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Plot twist: you don't have to land the PR feature to get visibility from your pitching efforts. Continuing our series on leveraging PR to grow your business, this case study shows you how to play the uno reverse card when your pitch is rejected. Ayurvedic practitioner Bridgette Ochoa realized the topics journalists seek expert sources for are a cheat sheet to the exact type of content her audience wants to consume. Bridgette walks us through the HARO and Quoted method that earned her four media features in six weeks, how she repurposes features as credibility anchors on social, and the unique way she capitalizes on PR opportunities even when her pitch doesn’t make the cut. Connect with Bridgette: Mini Healing Recipe Book that boosts digestion and immunity: https://stan.store/bridgeayurveda 3 day cleanse that stops digestive issues, inflammation, and brain fog…

People in this episode

Host: Ellen Yin

Guest: Bridgette Ochoa

Topics covered

• PR opportunities
• content creation
• media features
• business growth
• pitching strategies

Keywords

• PR
• content marketing
• media features
• pitching
• business growth

Mentioned in this episode

Organizations: Cubicle to CEO, bridgeayurveda

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