338. Press, Pitches, and What's Actually Moving the Needle | PR Expert Roundtable

About this episode

A roundtable discussion with PR experts on the evolving landscape of public relations and what founders need to know.

This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ The rules of PR are being rewritten, and most founders haven't gotten the memo yet. This roundtable pulls together Lydia Bagarozza and Bridget Aileen Sicsko of Visibility on Purpose, Caitlin Copple of Full Swing PR, and Gloria Chou of Small Business PR to get honest about the state of PR in 2026. What's the most valuable press a brand can land right now? Which outlets look impressive but don't actually convert? How is AI changing who gets discovered and who gets ignored? They get into all of it, including what most founders completely miss after finally landing a feature. Connect with Caitlin: Take the Visibility Scorecard: https://fullswingpr.typeform.com/visibilityscore https://fullswingpr.com/ linkedin.com/company/fullswingpr/ IG: @fullswingpr IG: @caitlin_copple linkedin.com/in/caitlincopple Caitlin's email: caitlin@fullswingpr.com Connect with Visibility on Purpose…

People in this episode

Host: Ellen Yin

Guests: Lydia Bagarozza, Bridget Aileen Sicsko, Caitlin Copple, Gloria Chou

Topics covered

• public relations
• founder insights
• media strategy
• AI in PR
• press coverage
• brand visibility

Keywords

• PR
• founders
• media
• AI
• visibility
• press
• marketing

Mentioned in this episode

Organizations: Visibility on Purpose, Full Swing PR, Small Business PR

More episodes of Cubicle to CEO

• Bonus: How to Raise Money-Confident Kids (And The Next Generation of Entrepreneurs) · June 10, 2026 · 36 min
• 343. (Q&A) How To Land Cash & In-Kind Sponsorships To Offset Your Event Costs · June 8, 2026 · 20 min
• Bonus: To Spend or Not To Spend? How To Evaluate Your Expenses + The Questions Every Business Owner Should Ask Before A Big Financial Decision · June 3, 2026 · 41 min
• 342. 6 Time-Saving Boundaries You’ll Want To Borrow · June 1, 2026 · 7 min
• Bonus: How to Stop Being the Bottleneck in Your Business · May 27, 2026 · 31 min
• 341. The “Pods” Team Structure That Pulled Her Out of The Day-to-Day & Doubled Revenue (Without Increasing Hours or Headcount) · May 25, 2026 · 19 min