Culture Architects™

Most guests on Culture Architects come to culture from the top of an organization. Logan Nance came to it first from the inside of one of the most intentional cultures there is: the military.In this episode, guest host Dustin Campbell sits down with Logan Nance, a member of the CultureWise sales team whose journey with the company began long before he ever worked there. Logan shares how his path from a small town in Kentucky to serving in Afghanistan shaped the way he thinks about leadership, trust, shared standards, and the invisible forces that shape how people show up for one another.Dustin and Logan explore what military service taught him about team dynamics, how culture forms naturally in every group, and why leaders have to be intentional about the behaviors they allow, reinforce, and reward. Logan also reflects on the unlikely friendship that began when David Friedman sent him care packages through Soldiers’ Angels, and how that relationship eventually led him to CultureWise.Together, Dustin and Logan offer a thoughtful conversation about service, mentorship, leadership, and what it means to carry forward culture work that is simple, practical, and deeply human.

Ann Melinger, CEO of bink, joins David to chart the shift from “engagement” to culture—and why experiences, not perks, reveal who you really are under pressure. Ann introduces bink’s culture compass (values, behaviors, beliefs/mission/vision, experiences) and makes the case for leadership alignment, manager enablement, and writing behaviors instead of aspirational “we” statements.

John Bollman, CHRO at Pella Corporation, joins David for a conversation about how leadership and culture shape a company’s long-term success. In Part One, John traces his career from law to HR, the early lessons he learned at Whirlpool, and how Pella set out to define a culture anchored in caring, learning, and results. The episode ends just as David asks about the connection between culture and results — a question John answers in Part Two.

In Part One, David speaks with Nathan Hall, founder and CEO of Culture Check, about his path from sociology student to business leader, and how his turnaround work at Simple Story shaped his approach to culture. Nathan reflects on vulnerability, belonging, and the personal roots of his leadership philosophy. The conversation closes with David asking Nathan to weigh in on the biggest misconceptions about DEI — a question Nathan answers when Part Two begins.

David sits down with Dustin Campbell, co-founder of Persistence Management Holdings and Persistently, to unpack his journey from investment banking to private equity — and the powerful lessons he learned along the way. In Part One, Dustin shares how a turnaround mentor reshaped his thinking about systems and culture, and why those insights convinced him that culture is more than a differentiator — it’s the driver of performance.

Since their modest opening in 1982, Zingerman’s Delicatessen has cemented its place as an institution in Ann Arbor, Michigan — rejecting the typical franchise model for food retailers and instead growing into what is today known as the Zingerman’s Community of Businesses. David sits down with Zingerman’s co-founder and co-owner Ari Weinzweig to talk about this incredible journey. In this first of a two-part conversation, Ari distills open-book management and anarchism in business, and explains how he finds culture-building “as much a creative act as cooking.”

For over 100 years now, Pitcairn has served and advised ultra-high-net-worth families on matters of legacy and wealth. In 2023, the firm’s centennial year, Andy Busser was appointed its CEO — and in this episode, he and David discuss honoring a century-old culture while also leading with one’s own vision for the future. Andy offers a unique insight on the returns from investing in the company culture.