Dare to make enemies and gain fans - Freddie Öst & Erik Kockrum (Snask)

About this episode

Radim discusses creativity and branding with Freddie and Erik from SNASK, exploring the value of making enemies in brand strategy.

Radim is joined by Freddie and Erik from SNASK — the Stockholm-based studio that has spent nearly two decades building one of the most distinctive, daring creative brands on the planet. ~ What begins as a conversation about music, inspiration, and origins unfolds into a masterclass in conviction, values-led work, and why making enemies is the most logical brand strategy there is. From their refusal to enter awards to a client who fainted getting a tattoo at a wrap party, this episode is a ful...

People in this episode

Host: Radim Malinic

Guests: Freddie Öst, Erik Kockrum

Topics covered

• branding
• creativity
• design
• music
• inspiration

Keywords

• branding
• creativity
• SNASK
• design
• music
• inspiration
• values-led work

Mentioned in this episode

Organizations: SNASK

Places: Stockholm

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