Dare to outgrow the niche that made you - Nada Hesham (Live at All Flows)

About this episode

Nada Hesham discusses her journey in graphic design and the philosophy behind her independent design studio.

Nada Hesham is the founder and Chief Creative Officer of 40Mustaqel, an independent design studio born and based in Cairo, Egypt. Recorded live at All Flows Festival, this conversation moves between identity, rebellion, methodology, and the deep craft of building a studio that refuses to be a factory. ~ Nada grew up in Cairo — an intense, visually chaotic city she describes as a continuous love-hate relationship — in a family of doctors and engineers. She found her way into graphic design not...

People in this episode

Host: Radim Malinic

Guest: Nada Hesham

Topics covered

• identity
• rebellion
• design methodology
• creative studio
• graphic design

Keywords

• Nada Hesham
• 40Mustaqel
• Cairo
• graphic design
• All Flows Festival
• creative studio
• identity
• rebellion

Mentioned in this episode

Organizations: 40Mustaqel

Places: Cairo

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