Customer-Centric Marketing and Analytics | MaryBeth Maskovas | Data Democracy Podcast

About this episode

MaryBeth Maskovas shares her journey and insights on customer-centric marketing and analytics.

Join us on Data Democracy as we chat with MaryBeth Maskovas, entrepreneur and founder of Insight Lime Analytics. MaryBeth, an analytics and digital marketing expert, shares her journey from an evolutionary biology background to becoming a thought leader at the intersection of leadership, coaching, and digital marketing. Quick Links: MaryBeth's Company: https://www.insightlimeanalytics.com/ LinkedIn: https://www.linkedin.com/in/marybethmaskovas/ Data Democracy: https://www.youtube.com/@DataDemocracy Mitty's LinkedIn: https://www.linkedin.com/in/vinayakmitty/ Portfolio: https://vmitty.com/ Blog: https://medium.com/@vmitty What to expect: - Discover her pro tips for aspiring entrepreneurs, insights on the role of data in strategic recommendations, and the dynamic relationship between startups and corporations. - Explore the impact of technology on smaller towns in America, the challenges in business strategy, and MaryBeth's thoughts on the advancements in AI. - Gain valuable insights into the evolving landscape of Google Analytics, particularly the transition to GA4, and MaryBeth's unique philosophy on fostering a positive data culture. Tune in for actionable insights into…

People in this episode

Host: Vinayak Mitty

Guest: MaryBeth Maskovas

Topics covered

• customer-centric marketing
• analytics
• entrepreneurship
• data strategy
• digital marketing
• AI advancements

Keywords

• data culture
• A/B testing
• e-commerce
• funnel metrics
• data quality
• business strategy
• technology impact

Mentioned in this episode

Organizations: Insight Lime Analytics, Data Democracy, Google Analytics, GA4

More episodes of Data Democracy Podcast

• Why Communication Matters More in the Age of AI | Christopher Chin | Data Democracy Podcast · March 22, 2026 · 1h 8m
• What Can Data Teams Do Better to Help Marketers? - Melissa Donohoe | Data Democracy Clips · October 9, 2025 · 1 min
• Democratizing Legal Access with Data and AI | Matt Layton | Data Democracy Podcast · September 27, 2025 · 1h 47m
• AI in Digital Media | Robert Brill | Data Democracy Podcast · November 30, 2024 · 1h 30m
• Data in the World of Product | James Chance | Data Democracy Podcast · September 25, 2024 · 1h 10m
• Transforming Industries with AI | Karyna Naminas | Data Democracy Podcast · September 25, 2024 · 1h 26m