AI is Rewriting Discovery. Are You Ready?

About this episode

Brian Stempeck discusses how brands can effectively engage with major AI platforms to enhance their marketing strategies.

Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond - and a small sample isn’t enough to build a plan. He explains how Evertune samples AI platforms to help brands better strategize across channels, plus new tactics they’re experimenting with like retargeting users after they’ve searched for products with AI.

People in this episode

Hosts: Greg Stuart, Rex Briggs

Guest: Brian Stempeck

Topics covered

• AI in marketing
• brand strategy
• large language models
• retargeting
• digital marketing tactics

Keywords

• AI
• marketing
• Evertune
• retargeting
• LLMs
• ChatGPT
• Claude
• Gemini

Mentioned in this episode

Organizations: Evertune AI

Products: ChatGPT, Claude, Gemini

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