Pushing the Boundaries of Creativity with AI

About this episode

Jamie Umpherson discusses how AI is transforming creativity in marketing.

Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity.

People in this episode

Hosts: Greg Stuart, Rex Briggs

Guest: Jamie Umpherson

Topics covered

• AI in creativity
• marketing technology
• brand consistency
• creative tools
• scaling brands

Keywords

• AI
• creativity
• marketing
• Runway
• branding
• technology
• tools

Mentioned in this episode

Organizations: Runway

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