Process-First Marketing: Building on LinkedIn, Choosing Tools, and Using AI Better w/Sid Khaitan

About this episode

Sid Khaitan discusses effective marketing strategies on LinkedIn, the importance of process in tool selection, and how to leverage AI for better work.

How do modern marketers drive traffic, choose tools that fit their system, and use AI to do better work (not just faster work)? In this episode, product marketer and builder Sid Khaitan unpacks real-world tactics. Writing consistently for LinkedIn, mapping process before buying tools, and turning AI into workflows you’ll reuse. You’ll learn: How to start posting on LinkedIn without overthinking it Why the hardest part is building a daily writing muscle What to measure on LinkedIn (beyond impressions) A simple framework for tool selection: people → process → technology Ways to use AI to improve the work itself (not just crank out more content) One agent/workflow to try this week Chapters 00:00 — Why Video Matters Now (and How We Started) 06:41 — Meet Sid: Product Marketer, Builder, Community Guy 07:43 — LinkedIn 101: Start Without Overthinking 11:18 — The Hard Part: Building the Daily Writing Muscle 12:57 — Measuring LinkedIn: From Vanity to Outcomes 17:55 — Process > Tools: How to Choose Your Stack 27:38 — Product Thinking for Marketers 33:30 — Practical AI: Better Work, Not Just Faster 41:41 — One Agent to Try This Week Connect with ⁠Sid on LinkedIn⁠ . ⁠Rand Fishkin video on…

People in this episode

Guest: Sid Khaitan

Topics covered

• LinkedIn
• AI
• marketing tools
• content creation
• process mapping

Keywords

• traffic generation
• writing consistency
• tool selection framework
• daily writing muscle

Mentioned in this episode

Products: LinkedIn, AI tools

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