Why Your Demand Gen Engine Is Stalling w/ Tim Fitzpatrick

Why Your Demand Gen Engine Is Stalling w/ Tim Fitzpatrick

From Demand Gen Confidential by Logan Rivenes

December 15, 2025 · 42 min · Episode 12

About this episode

In this episode, Logan Rivenes and Tim Fitzpatrick discuss the reasons behind stalled demand gen engines and how to address strategy gaps.

Your demand gen engine isn’t broken. It’s stalling. In this episode of Demand Gen Confidential, I sit down with Tim Fitzpatrick, fractional CMO and marketing strategist, to diagnose why so many demand gen programs feel busy, but fail to create revenue impact. Marketing teams don’t have a tactics problem. They have a strategy gap. We break down the most common reasons demand gen engines stall, and how leaders can spot the warning signs early, before wasted spend, misaligned teams, and pipeline frustration set in. In this episode, you’ll learn: Why activity is often mistaken for progress in demand gen The three strategic inputs every demand gen engine needs to run How unclear ICPs quietly sabotage campaigns Why most messaging talks about the company instead of customer pain How strategy should connect to execution (and who needs to own it) What demand gen leaders must evolve as channels, teams, and expectations change If you’re launching campaigns, tracking metrics, and pushing volume, but still asking “Why isn’t this working?”, this episode will help you pinpoint exactly where your engine is stalling. Strategy before tactics. Always. Episode Chapters: 00:00 | Introduction to…

People in this episode

Guest: Tim Fitzpatrick

Topics covered

  • demand generation
  • marketing strategy
  • revenue impact
  • tactics vs strategy

Keywords

  • demand gen engine
  • strategy gap
  • ICPs
  • customer pain
  • execution

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