Dentistry On FIRE

High-income dentists are some of the best producers on the planet… but many are still financially fragile. One injury, one unexpected life event, one production dip, and the whole system starts to wobble. In this episode of Dentistry on Fire, I sit down with my friend Michael G. Isom (founder of Vault A.S. and co-author of What Would the Rockefellers Do?) to unpack the biggest money mistakes high earners make, and the systems that create real certainty. We talk about why “more income” doesn’t automatically equal financial freedom, how your identity can get dangerously tied to production, and why that creates stress at home and in the practice. Then we break down the concept of being your own bank, a strategy focused on liquidity, protection, and control using cash value mechanics, so you’re not dependent on a traditional bank when life happens. If you’re a dentist who wants peace of mind, better decision-making, and a path to legacy, this episode will change how you see money. → Why high-income earners can still be one setback away from crisis → The “money lie” that keeps dentists trapped in stress and overwork → How production swings can create an emotional roller coaster at home → What “be your own bank” actually means in simple terms → Cash value basics (explained in plain English) and why liquidity matters → How policy loans work (and how they differ from bank loans) → The protection/asset-defense angle most dentists never consider → How to build certainty so you can lead better, and live better To connect with Dr. Buske follow the links below - LinkedIn Instagram Facebook Limitless Dentist Academy Learn more about your ad choices. Visit megaphone.fm/adchoices

Why are some dental practices thriving while others feel stuck, even with the same clinical skills? In today’s hyper-digital world, it’s not just about how well you do dentistry. It’s about how well people talk about you online. In this powerhouse episode of Dentistry Is On Fire, host Dr. Jeff Buske sits down with the legendary Dr. Leonard “Len” Tau, dentist, entrepreneur, author, and the man behind Raving Patients and the Supercharge movement. Together, they unpack the real secrets behind building a reputation that attracts, not just patients, but the right patients, those who value your care, pay your fees, and refer like crazy. From Len’s early days of buying a struggling practice under tragic circumstances, to pioneering online review strategies that built a $2.5M fee-for-service powerhouse, to launching a software company acquired by BirdEye, this episode is a masterclass in modern dental success. In this episode, you'll learn: → The critical difference between reputation management and reputation marketing, and why it matters more than ever → How to create a “reputation culture” inside your practice that drives consistent 5-star reviews → Why traditional marketing tactics (like postcards and yellow pages) are dying, and where to focus instead → How AI tools like ChatGPT and Gemini are changing the patient journey, and how to future-proof your SEO → Practical, low-cost patient experience tips that turn appointments into unforgettable moments “If you’re not visible on Google, you’re invisible. That’s the hard truth.” Whether you're burned out, insurance-dependent, or just ready to grow in 2026, this episode is your blueprint for taking control of your practice’s reputation, revenue, and future. To connect with Dr. Buske follow the links below - LinkedIn Instagram Facebook Limitless Dentist Academy Join Dental Syndicate HERE Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you about to become invisible in the new era of dental marketing and AI? In this episode, Dr. Anissa Broussard shares how she went from a small island practice in Jamaica to leading a top dental marketing and AI agency built by a dentist, for dentists. If you’re tired of being the best-kept secret in your city, this conversation is your roadmap. Dental marketing for dentists has shifted dramatically, and practices now need more than traditional dental marketing or basic dental practice marketing to stay competitive. Working with a specialized dental marketing agency can help dentists implement modern strategies like AI dental marketing, social media for dentists, and funnels for dentist, all designed to attract the right patients and create predictable dental practice growth. These tools make it easier to connect with people, build trust, and grow my dental practice without relying on discounts or outdated tactics. In today’s landscape, marketing for dentists must include intelligent systems, automation, and platforms like ChatGPT for dentists to streamline communication and increase conversions. Leaders such as Dr. Anissa Broussard and her agency Digital Floss are setting the standard for what effective, authentic, and future-proof dental marketing looks like. By combining brand storytelling, omnichannel content, and AI-driven optimization, dentists can elevate their visibility, strengthen their reputation, and drive sustainable growth in any market. Chapters (Timestamps) 00:00 Intro & why this conversation matters for dentists 00:56 Who is Dr. Anissa? From dentist to marketing expert 02:10 Getting bored with clinical dentistry & the legacy question 03:18 Writing the book, starting the podcast & first Facebook course 04:30 Working with Russell Brunson, funnels & becoming “the dentistry funnels girl” 06:20 From coaching to software: Delivering Well + Dentalflix 07:22 The birth of Digital Floss & “my last gift to the industry” 08:26 Built by a dentist: why that changes everything in an agency 10:20 Growing up in New Orleans & the Popeyes story that shaped her leadership 13:20 Core lesson: “Take care of people and they’ll take care of you” 15:15 How belief, leadership and seeing people’s future selves drives coaching 16:15 The crazy early story with Go High Level & being “8 years too early” 18:48 Behind the scenes: daily meetings with developers & building AI tools 20:10 Custom AI ambassadors in the doctor’s own voice (and why it matters) 22:03 Let AI handle follow-ups so your team can focus on real relationships 23:11 Biggest mindset blocks dentists have with social media & content 25:45 “I don’t want other dentists to think I’m showing off” – visibility fears 29:07 What being a real dentist lets Anissa do that agencies can’t 31:20 Brand, KPIs, NLP and the psychology of conversion for dentists 34:02 Why she refuses to build brands like Neiman Marcus with a Dollar Store site 35:12 The full modern stack: social, funnels, SEO, AI, reviews & omnipresence 37:54 How Instagram, Google and AI labs now read your content everywhere 40:00 Funnels vs websites (and why ads shouldn’t go to your homepage) 41:16 The coming AI shift: why some practices will disappear from recommendations 43:05 How early adopters are winning top spots without SEO or massive ad spend 45:08 One dental marketing myth that must die: “You have to discount” 48:00 Moving patients from price-shopping to “I’m not going anywhere else” 50:00 Anissa’s most underrated tactic for dental practices right now 51:21 If she lost everything: how she’d rebuild a practice in 30 days 53:00 Strategic alliances, study clubs, and relationship-driven growth 55:02 How to work with Digital Floss & what happens on the first call 56:35 Final thoughts: don’t coast into the AI era, lead it To connect with Dr. Buske follow the links below - ⁠⁠LinkedIn⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠Limitless Dentist Academy Learn more about your ad choices. Visit megaphone.fm/adchoices