
Who Are You Becoming?
From Designing Tomorrow: Creative Strategies for Social Impact by Eric Ressler
March 17, 2026 · 23 min · Episode 80
About this episode
Eric and Jonathan discuss the importance of the question 'Who are we becoming?' in shaping organizational identity and decision-making in the social impact sector.
A single phrase from a previous episode sent Eric into an existential tailspin, and reshaped how he thinks about organizational identity. In this episode, Eric and Jonathan unpack why "Who are we becoming?" hits harder than any strategic planning question, how it works as a daily filter for every decision you make, and why the social impact sector needs to be asking it right now. Episode Highlights: [00:01:30] The phrase that triggered an existential crisis [00:02:00] Why "becoming" r...
People in this episode
Host: Eric Ressler
Guest: Jonathan
Topics covered
- organizational identity
- social impact
- strategic planning
- existential questions
- decision making
Keywords
- organizational identity
- social impact
- strategic planning
- existential crisis
- decision making
More episodes of Designing Tomorrow: Creative Strategies for Social Impact
- The Real Cost of Playing It Safe · June 9, 2026 · 30 min
- Feelings Don't Drive Change · June 2, 2026 · 36 min
- Say What You Actually Believe · May 26, 2026 · 32 min
- Integrity Alone Will Get You Outplayed · May 19, 2026 · 45 min
- Brandmaxxing or Debranding: Pick Your Side · May 12, 2026 · 26 min
- Trust No One Is Exactly What Authoritarians Want · May 5, 2026 · 44 min
Explore listener stats, chart rankings, contacts and more on the Designing Tomorrow: Creative Strategies for Social Impact podcast page.