Who Are You Becoming?

Who Are You Becoming?

From Designing Tomorrow: Creative Strategies for Social Impact by Eric Ressler

March 17, 2026 · 23 min · Episode 80

About this episode

Eric and Jonathan discuss the importance of the question 'Who are we becoming?' in shaping organizational identity and decision-making in the social impact sector.

A single phrase from a previous episode sent Eric into an existential tailspin, and reshaped how he thinks about organizational identity. In this episode, Eric and Jonathan unpack why "Who are we becoming?" hits harder than any strategic planning question, how it works as a daily filter for every decision you make, and why the social impact sector needs to be asking it right now. Episode Highlights: [00:01:30] The phrase that triggered an existential crisis [00:02:00] Why "becoming" r...

People in this episode

Host: Eric Ressler

Guest: Jonathan

Topics covered

  • organizational identity
  • social impact
  • strategic planning
  • existential questions
  • decision making

Keywords

  • organizational identity
  • social impact
  • strategic planning
  • existential crisis
  • decision making

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