WTF Even is Strategy?

WTF Even is Strategy?

From Designing Tomorrow: Creative Strategies for Social Impact by Eric Ressler

March 3, 2026 · 31 min · Episode 78

About this episode

Eric and Jonathan explore the meaning of strategy versus tactics and the importance of conviction in strategic planning.

Everyone claims to be strategic. But what does that word even mean anymore? In this episode, Eric and Jonathan dig into a question that comes up constantly: what actually separates strategy from tactics, and why do so many strategic plans end up collecting dust? Eric makes a bold claim — that strategy, at its core, comes down to one word: conviction. Not frameworks. Not 200-page documents. Conviction about who you are, and more importantly, who you are not. The conversation gets personal when...

People in this episode

Host: Eric Ressler

Guest: Jonathan

Topics covered

  • strategy
  • tactics
  • social impact
  • conviction
  • planning

Keywords

  • strategy
  • tactics
  • conviction
  • planning
  • social impact

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