Not Just Likes: The Real Metrics Behind Social Media Performance

Not Just Likes: The Real Metrics Behind Social Media Performance

From Digital Coffee: Marketing Brew by Brett Deister

October 8, 2025 · 24 min · Episode 89

About this episode

Brett and Amy discuss the importance of data-driven insights in social media content strategy and the shift towards authentic, human-centric content.

Diving deep into the realm of social media, the podcast features a dynamic duo—Brett and his guest, Amy, a bona fide whiz in content strategy. They kick off with some light-hearted banter over their beverage preferences (coffee wins over tea, obviously), but soon enough, they plunge into the nitty-gritty of social media content strategy. Amy emphasizes the importance of data-driven insights, advocating for a curious mindset when analyzing metrics. She reveals her systematic approach to dissecting high and low-performing posts, encouraging listeners to identify patterns that can inform future strategies. Curious minds will find her breakdown of what truly drives engagement—hint: it’s not just about likes and comments, but rather the deeper, often unquantifiable connections that content fosters. As they navigate the intricate web of social media marketing, Amy highlights the shift towards authentic, human-centric content, especially in an age where AI is making waves. The episode wraps up with some sage advice on leveraging AI without losing the personal touch, reminding marketers to remain vigilant and engaged with their audience. A must-listen for anyone looking to elevate their…

People in this episode

Host: Brett Deister

Guest: Amy

Topics covered

  • social media
  • content strategy
  • data analysis
  • engagement metrics
  • AI in marketing

Keywords

  • social media performance
  • content strategy
  • engagement
  • data-driven insights
  • AI marketing

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