Episode 163: How Vodafone is going beyond the WOW factor with AI at scale
From Digital Workplace Impact by Digital Workplace Group
March 4, 2026 · 38 min
About this episode
The episode discusses Vodafone's AI-enabled transformation at scale and the foundational elements that support it.
In this episode of Digital Workplace Impact , DWG CEO Nancy Goebel sits down with Carolin Lücker, Principal Manager of Strategy, Design & Architecture at Vodafone, to explore how that organization is delivering AI‑enabled transformation at scale. Fresh from winning DWG’s Digital Workplace of the Year Award for AI Enablement at Scale , Carolin reveals how Vodafone built the foundations for rapid, safe AI adoption across more than 20 markets. She explains how long‑term investment in standardization, compliance and employee experience paved the way for advances such as Copilot‑driven personalization, cross‑system AI integrations and early agentic use cases – from AI‑supported RFP processing to an innovative 'flight school' that helps leaders sharpen prompting skills and model new ways of working. Carolin underscores that AI transformation is ultimately a business transformation , powered by leadership commitment and a culture of curiosity and psychological safety. She also reflects on the ongoing challenges of sustaining adoption, aligning AI with business priorities and orchestrating governance to seize the 'golden windows' for change. This…
People in this episode
Host: Nancy Goebel
Guest: Carolin Lücker
Topics covered
- AI
- digital transformation
- business strategy
- employee experience
Keywords
- Vodafone
- AI Enablement at Scale
- Digital Workplace of the Year
- leadership commitment
- psychological safety
Mentioned in this episode
Products: Copilot
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