Humor and Communication via Digital Channels
From Dino Oreski's podcast - Digital Economy 101 by Dino Oreski
April 9, 2025 · 35 min · Episode 52
About this episode
The episode explores the role of humor in digital communication with insights from organizational psychologist Dr. Bastian Mayerhofer.
Humor is a powerful tool, but also a very delicate matter in personal and business situations. So, let’s discover its role in digital communication with organizational psychologist and humor researcher Dr. Bastian Mayerhofer . As he likes to say for himself, “On paper, I'm a Ph.D.-level cognitive psychologist, but in practice, I'm a passionate humor hacker.” For many years, he worked in marketing and e-commerce, weaving humor and stage experience into campaigns and copy. Today, he’s a freelance consultant for Brand Communication & Strategy and, as a coach and lecturer he is teaching people how humor can unlock creative resources, team spirit, and stress resilience. We explore: • What kinds of brands can successfully use humor, and which should tread carefully? • The fine line between being funny and being offensive in a hyper-connected world. • Why taking the risk to be humorous can pay off in engagement, loyalty, and differentiation? • How can humor spark creative problem-solving and drive innovation inside teams and companies? Whether you’re a brand strategist, digital marketer, or team leader looking to bring more humanity into your communication, this conversation offers…
People in this episode
Host: Dino Oreski
Guest: Dr. Bastian Mayerhofer
Topics covered
- humor
- digital communication
- organizational psychology
- brand strategy
- creative problem-solving
Keywords
- humor
- communication
- digital channels
- engagement
- team spirit
- innovation
Mentioned in this episode
Organizations: Acast
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