Why Cold Calling Is Dead In 2026… Lessons Learned After Spending $100M In Ads
From Disruptors by Steve Trang
March 15, 2026 · 1h 28m
About this episode
Craig Murdoch and Andrew Rapier discuss the decline of cold calling and their innovative approach to lead generation in real estate after significant advertising investments.
he AI Sales Rep That Sets Appointments 24/7: https://objectionproofselling.com/ai-sales-agent-ytMaximize Your Tax Returns AndGet Clarity On Your Financials With Our Tax Guyshttps://beccfo.com/Lead House 365https://leadhouse365.com/stBONUSGET 10% OFF ON INVESTORLIFTUse promo code DISRUPTORS.https://get.investorlift.com/disruptors/WANT TO BE A MILLIONAIRE OR ARE ONE?Click here: https://objectionproofselling.com/millionaire Craig Murdoch and Andrew Rapier have spent over $100 million in digital advertising, and what they discovered along the way is going to change how every real estate investor thinks about lead generation. In this episode, they break down exactly why cold calling is dying in 2026, how a TCPA lawsuit from a cold calling troll forced a complete reinvention of their business model, and how they built Lead House 365 from scratch — a done-for-you inbound marketing system that delivers motivated seller leads exclusively to one investor per market. This isn't theory. These are hard lessons learned after two decades of digital marketing, a Russian hack that wiped out 30 clients overnight, and a relentless pursuit of a better way to find deals without a dialer, a VA farm…
People in this episode
Host: Steve Trang
Guests: Craig Murdoch, Andrew Rapier
Topics covered
- cold calling
- digital marketing
- lead generation
- real estate investing
- business model innovation
- advertising strategies
Keywords
- cold calling
- lead generation
- digital advertising
- real estate
- TCPA lawsuit
- business model
- inbound marketing
Sponsors
InvestorLift
Mentioned in this episode
Organizations: Lead House 365, TCPA, Objection Proof Selling, Beccfo
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