Doing It For The Kids
by Doing It For The Kids, Frankie Tortora, Steve Folland
Last updated Oct 15, 2026Is this your podcast?*GOLD Best Business Podcast — British Podcast Awards 2021**BRONZE Best Business Podcast — British Podcast Awards 2020*The podcast for parents who work freelance. Hosted by Frankie Tortora and Steve Folland. Get involved!...
Insights from recent episode analysis
On the show
- DIFTKers1 ep
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on the show's feed history.
Built from
By chart position
- 🇫🇮FI · Entrepreneurship#1813.8K to 34K
- 🇭🇺HU · Entrepreneurship#1872.1K to 19K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
5.8K to 53K🎙 Biweekly cadence·135 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
8.3K to 75K🇺🇸71%🇫🇮18%🇭🇺10% - Active Followers
Loyal subscribers who consistently listen
3.3K to 30K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/15/26 | When the client asks if you can do it for less | “Hey Frankie & Steve! My question is: What do you do when a potential client who is very interested in using you isn't able to afford your quote? I've offered to try and condense the amount of work to fit their budget (i.e. prioritise what is most important) but they just simply can't afford what they want... BUT I really would like the work!! Without sounding desperate, do I offer an 'introductory' offer / discount to get them on board? or do I stand my ground with my prices and potentially lose a new client? HELP PLEASE! It's really tricky when you have bills to pay.” | 20m 36s | ||||||
| 10/1/26 | When you’re thinking of going all in | “Hi Frankie & Steve, I've got a full-time product job in London, a 3 year old, an 11 year old stepdaughter, and a small iPhone app I've built alone in the evenings. It's been on the App Store for two months. It has a few paying customers and it earns nowhere near what my salary does. Everyone gives me one of two answers. Go all in, or drop it. I can't do either. Quitting a London salary with two kids is not a decision I get to make on optimism. Dropping it means the one thing I actually care about building quietly dies. So I keep going at about ten hours a week, mostly after bedtime, and I genuinely cannot tell whether that is discipline or a very slow way of failing. How do you work out whether a side thing is a business that hasn't started yet, or an expensive hobby you should be honest with yourself about? And is there a version of this where you never make the leap, you stay in the job forever, and that's actually a fine answer rather than a failure? Thanks, Stepan” | 20m 19s | ||||||
| 7/16/26 | freelancingparenting+4 | DIFTKers | DIFTK | — | freelanceparent life+5 | — | 29m 47s | ||
| 6/11/26 | parentingidentity crisis+3 | — | — | — | freelance writerparenting+3 | — | 21m 49s | ||
| 5/21/26 | freelance incomesharing earnings+3 | — | — | — | freelancersincome sharing+3 | — | 22m 01s | ||
| 4/30/26 | community buildingonline membership+3 | — | DIFTKBeing Freelance | — | communitymembership+5 | — | 24m 04s | ||
| 3/26/26 | family supportsingle parenting+3 | — | — | — | family helpsingle parent+3 | — | 20m 11s | ||
| 3/5/26 | freelancingwork-life balance+3 | — | — | — | freelancingguilt+3 | — | 19m 50s | ||
| 2/5/26 | AI ethicstechnology conflict+3 | — | AIbig bro tech boys | — | AIethics+4 | — | 21m 05s | ||
| 1/15/26 | motivationburnout+3 | — | — | — | motivationburnout+3 | — | 20m 46s | ||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 11/13/25 | business acquisitionfreelancing+3 | — | agency | — | buyoutfreelance+3 | — | 20m 37s | ||
| 10/16/25 | freelancingjob search+3 | — | — | — | freelancingproper job+5 | — | 20m 48s | ||
| 10/2/25 | business growthfreelancing+3 | — | — | — | speculate to accumulatebusiness growth+3 | — | 20m 28s | ||
| 9/18/25 | business strategypricing+3 | — | — | — | free vs paidbusiness model+3 | — | 20m 28s | ||
| 7/10/25 | Surviving the summer holidays | “I’m eternally curious about how people tackle the summer holidays once they’ve got school age kids. It’s an impossible equation and there’s no one answer, but I feel like we can maybe come closer to our own personal truth by hearing how other people do it — to try and glean some inspiration." | 28m 29s | ||||||
| 6/19/25 | You’ve rebranded — now what? | "I’m writing this while feeding my baby in a sensory room. True story! Anyway, I’m going to be rebranding and renaming my business in the autumn, and wondered if you had any advice for what steps I could take between now and then to make it land with a bang? The rebrand has already been done with a designer (Mad About The Brand) — it’s all ready. I just want to make sure it cuts through the noise and makes some waves. I’m also coming back from maternity leave very soon — so it’s all a lot of change at once!" | 20m 55s | ||||||
| 5/22/25 | When you don't want to let another freelancer down | “I’m subcontracting on a project with a fellow freelancer. I like them, and working with them has been great. The project however, has been anything but. The clients are difficult, their working patterns don’t fit with mine, and their constant changes have added to our workload many times. My question is — How do I maintain my relationship with the freelancer (with the hope of working with them again) while telling them that I don’t want to do phase two of the project? I only signed up for phase one, but the client is acting as though phase two is a done deal, so I need to extricate myself without the other freelancer feeling like I’ve left them in the lurch! Help!” | 20m 33s | ||||||
| 5/1/25 | When you’re expected to attend endless meetings | “How do you tell clients ‘I don’t want to attend that bloody meeting’!? I know meetings are needed (could have been an email though!) but my clients are now adding me to monthly all staff meetings, staff outings etc. I don’t even think all the staff realise I’m a freelancer?? It just ties up so much of my time and I also don’t actually care about holidays/xmas dos etc as I'M SELF EMPLOYED. Help!” | 20m 33s | ||||||
| 4/3/25 | When you send a quote, and then regret it | "I was asked by an organisation recently how much I’d charge to redesign a publication they produce three times a year, with a view to then designing that along with other publications for them going forward. Problem is, I sent the price in and now I’m convincing myself I’ve undercharged for the amount of work it will be… Kicking myself for letting the imposter syndrome voices in. What would you do? Suck it up because it’s your mistake, or go back to them and correct yourself so you don’t kick yourself each time you work on it (providing I get the job)? Have you ever revised a quote after sending it?" | 20m 59s | ||||||
| 3/20/25 | When you need help untangling your thoughts and ideas | “Dear Frankie and Steve, A retainer client of mine gave notice over the weekend (her business is quiet and she can’t afford to keep us on) but it’s got me thinking and feeling a bit stuck. I feel like *something is going to happen* — like a shift is coming? — but I can’t quite put my finger on it or work it out, and I’ve decided I want to do this myself rather than doing some coaching etc. I suppose my question is… What do you and Steve do when you feel like this? Do you ever feel like this?? Any tips or advice for working things out on your own? Thanks!” | 21m 19s | ||||||
| 3/6/25 | When you don’t ‘need’ formal childcare | “Hi Frankie and Steve! I have a childcare question for you… With our first born, we never considered putting her in nursery. I reduced my hours at my (employed) job and my partner and I shared looking after her by working alternate days. This time around I’m self-employed, and with my partner now working 5 days a week, I’m only able to work after 4pm which is really hard. I’m getting work done, but it’s incredibly difficult to get motivated to work at that time. Our youngest is now 2 and therefore qualifies for the 15 ‘free’ hours a week. But we both feel incredibly guilty about thinking of using a nursery, even for a couple of afternoons a week. I personally feel like I’m being selfish, because we are making it work at the moment without formal childcare, and the number 1 reason we’d put him in a nursery would be so I can work during the day a bit more. Sooo, can I have your pros and cons for using paid-for childcare when you’re in a situation like mine? When you don’t NEED to. Thank you Ps. I’d like a detective name please” | 20m 21s | ||||||
| 2/6/25 | How do you know when it’s time to outsource? | “Hi Frankie & Steve, I'm at a stage with my business where I know what I want to be doing and where it is going, but I need to get myself out there more. With 3 young kids, 3 small businesses, a dog and a tortoise ... I don't need to tell you, but I really don't have the time to be doing the marketing that I need to be doing. Especially as I am useless at it and don't really know what I'm doing! So I'm thinking about hiring some PR help but this doesn't come cheap. I'm sitting on the fence, umming and ahhing over it because I know that I *can* do it myself, but I don't want to get it wrong. But I also don’t want to spend money on something that might not work (which has happened in the past). So after my very long intro — my question is this: How do you know when the right time to be spending money on a business is? Are there certain markers I should be reaching financially, or audience wise before I consider signing up to what is likely to be a minimum 3-month contract? What do I do? My brain is going round and round in circles! Thanks, Katie” | 20m 28s | ||||||
| 1/23/25 | When you’ve lost your content creation mojo | “I’m struggling to get back into the rhythm of creating content consistently. This isn’t just an after-Christmas thing, this is an after-the-summer-last-year thing. I used to create every week without fail and I know people like what I do. And I even know it made a difference to my business, but I struggled with even once a month for the second half of the year. What do you think? How can I get my making mojo back?” | 20m 59s | ||||||
| 11/14/24 | How to work out your rates | “Hi Frankie and Steve! I’ve been full-time freelance since 2020 (brave or stupid one month into a global pandemic?? You decide) and now have over 15 years of agency, in-house and freelance experience behind me. I charge by the hour and have some fabulous clients who trust the process and appreciate the timesheets I keep when I invoice them at the end of the month. I never quote up front, in fact, I refuse to do so because I am so bad at working out how long projects might take…! However, my question is — how do I know what my hourly rate should be? I never hear *anyone* discuss their hourly rate, and I am finding it quite a challenge to figure out if I am ‘doing it right’ or not? I currently charge £50 an hour for existing clients, and all new clients I have moved to a new rate of £65 an hour. I have had no one complain or question it, I have not lost a client from it, but at the same time, I don’t want to run the risk of losing a client or scaring away potential new clients if I am wayyyyyy off the mark in terms of pricing. How is everyone working this stuff out?? Thank you for the fabulous work you both do, keep it up! Kiemia” | 19m 27s | ||||||
| 9/26/24 | How to make the most of having ‘more time’ | Hi Frankie & Steve, With Wildling now at school, technically I have ‘more time’ available to me spread out over a full week. *Chokes on tea because we all know ‘more time’ is bullsh*t — have you seen the amount of school-related admin there is?!* Anyway. So far so good. But I need help managing this newfound time, and how to make the ‘best’ of it I suppose? I’m battling with setting boundaries, and how to approach and commit to new or potential partners/clients, as well as finding space for MYSELF too. I’m slowly finding a groove. But would love to know how you and everybody in DIFTK found this shift? Thanks! Louise” | 19m 30s | ||||||
Showing 25 of 135
Pitch Fit is a Pro feature
See how bookable this show is for guests, which brands already advertise, the per-episode ad value, and the best-fit guest and sponsor profile. The numbers are blurred on the free plan.
How readily this show books outside guests like you.
How proven this show is for host-read sponsorships.
For Guests
ProFor Advertisers
ProUpgrade to Pro to unlock guest cadence, sponsor categories, fit scores, and per-episode ad value for this show.
Chart history for Doing It For The Kids
Peaked at #181 in Finland, currently #181 in Finland.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Finland | — | #181 | #181 | — |
| HU | — | #187 | #187 | — |
Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.