Balancing Digital and Traditional Marketing
From Dynamic Disruption by Eulerity
December 12, 2025 · 27 min · Season 2 · Episode 10
About this episode
Mary Wehrer discusses blending digital and traditional marketing strategies at Floyd's 99 Barbershop.
In this episode, Mary Wehrer, VP of Marketing and Merchandising for Floyd's 99 Barbershop, shares how her team thoughtfully blends digital channels with traditional tactics to drive growth and stay connected to diverse customer groups. She breaks down why community engagement, grassroots partnerships, and continuous innovation remain core to their strategy.
People in this episode
Guest: Mary Wehrer
Topics covered
- digital marketing
- traditional marketing
- community engagement
- grassroots partnerships
- customer connection
Keywords
- marketing
- growth
- innovation
- customer groups
- strategy
Mentioned in this episode
Organizations: Floyd's 99 Barbershop
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