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Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
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25,001 - 75,000 - Active Followers
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15,001 - 40,000
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Recent episodes
The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales
May 3, 2026
20m 57s
The $200K A/B Test: Case Study How One Section Added 23% to Subscriptions for a Well Known Supplement Brand
Apr 26, 2026
19m 17s
Amazon vs. D2C for Supplement Brands
Apr 19, 2026
37m 06s
How to Sell Without Looking Like You're Selling
Apr 12, 2026
32m 38s
The Sales Page Sequence: Converting Cold Traffic Without Burning Cash
Apr 5, 2026
30m 47s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/3/26 |  The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales | "Send me a text" Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%. This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacked on top of the 23.53% win from Test 1, this second test added another seventy-seven thousand dollars in subscription revenue pushing the combined impact of these two tests to roughly $280,000 on a single landing page. If your supplement subs... | 20m 57s | ||||||
| 4/26/26 | The $200K A/B Test: Case Study How One Section Added 23% to Subscriptions for a Well Known Supplement Brand | "Send me a text" One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenue The brand was Human, Inc. 5000, SuperBeets nitric oxide drink. Their internal CRO team had spent months running the obvious offer-block tests trying to move subscription take rate. Nothing moved. The win wasn't at the decision point. It was upstream of it. This episode is a breakdown of the exact section we added. I read the headline, the four annotated lines carr... | 19m 17s | ||||||
| 4/19/26 | Amazon vs. D2C for Supplement Brands | "Send me a text" Every supplement brand hits this crossroads: Amazon or direct-to-consumer? In this episode, I think through: Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)The real economics: DTC vs AmazonWhen Amazon actually makes MORE sense than DTC (yes, there are use cases)A 3-tier product architecture framework for strategically using both channelsWhether you're just starting out, doing $500K annually, or pushing past $5M, this episode will ... | 37m 06s | ||||||
| 4/12/26 | How to Sell Without Looking Like You're Selling | "Send me a text" In this episode, I break down the advertorial formula that triples conversion rates on interruption-based traffic. You'll learn the four advertorial formats that work for supplements exactly how the 4 supplement buying forces sequence differently when you're selling through content instead of persuasion, and where advertorials win versus where traditional sales pages crush it. If you're burning cash on Facebook or native traffic that won't convert, this episode will cha... | 32m 38s | ||||||
| 4/5/26 | The Sales Page Sequence: Converting Cold Traffic Without Burning Cash | "Send me a text" Most supplement sales pages are built backwards. They lead with ingredients, dump science on skeptical strangers, and wonder why they struggle. The truth is your sales page isn't just failing to convert, it's actively fighting against how people actually buy supplements. In this episode, I break down: The exact sales page structure that works with supplement buying psychology instead of against it. You'll learn the 4-Force sequence that turns cold traffic into buye... | 30m 47s | ||||||
| 3/29/26 | How Top Supplement Brands Convert Skeptical Buyers | "Send me a text" You're getting clicks but not sales. Before you blame your creative or your offer, there's a psychology problem you need to understand. Cold traffic and warm traffic don't buy the same way. In this episode, I break down Why sending cold traffic straight to product pages fails for supplement brandsHow the four buying forces work differently for skeptical buyersAnd what top brands do instead to turn curious clicks into customers. If you're burning ad budget on ... | 28m 00s | ||||||
| 3/22/26 | How Frictionless Funnels Can Attract the Wrong Customers | "Send me a text" Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. In this episode, I unpack the counterintuitive truth How to use strategic friction How to build commitment from buyers who stick on subscription longer.And I explain when this approach works (and when it absolutely doesn't). If you're tired of optimizing for subscription conversions only to watch them all churn out, this episode changes ... | 40m 16s | ||||||
| 3/15/26 | Why Some Supplements Sell Themselves | "Send me a text" Some supplement brands hit 5-7% conversion rates while their competitors struggle at 2% - using the same traffic, same platforms, even similar products. The difference? They've aligned their positioning with what their market already believes. In this episode, I break down BELIEF, one of the four forces in my supplement buying framework, and why it's the most powerful (and most overlooked) driver of conversion rates. You'll learn: Why belief is different from desire, hope, an... | 29m 31s | ||||||
| 3/8/26 | Your Credibility Strategy Is Backwards | "Send me a text" You've loaded your product page with third-party certifications, clinical studies, doctor endorsements, and detailed ingredient sourcing. Your credibility is bulletproof. So why isn't anyone buying? Because credibility without desire is just noise. And trust without hope is completely irrelevant. Most supplement brands build their entire marketing strategy around proving they're trustworthy, leading with certifications, studies, and credentials. They think: "Once they trust u... | 30m 16s | ||||||
| 3/1/26 | The Supplement Selling Trap: When Your Mechanism Kills Hope | "Send me a text" Episode Description: Your customer has tried four different supplements for their problem. Every one had a solid mechanism explanation. Every one failed. Now they land on your page, see your mechanism explanation, and think: "This sounds like everything else that didn't work." Hope dies instantly and so does the sale. Hope, one of the four psychological forces that drives supplement purchases, isn't created by explaining mechanisms. Hope is created by explaining why past mech... | 36m 26s | ||||||
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| 2/22/26 | Why Science and Features Don't Sell Supplements | "Send me a text" Episode Description: Your ads open with mechanism explanations. Your product page lists clinical studies and feature bullets. Your conversion rate is stuck at 1.8%. Here's why: You're starting the conversation in the wrong place. Most supplement brands think they need to lead with science and features to build credibility. But research shows that emotional ads create identification while rational information only provides analytical support. For health products specifically—w... | 43m 29s | ||||||
| 2/15/26 | How a 4 Person Team Builds an 8 Figure Supplement Brand | "Send me a text" I've worked with dozens of supplement brands. The ones that fail all make the same mistake: they chase revenue growth while ignoring the fundamentals. The ones that succeed? They obsess over the numbers I'm about to share with you. What We'll Cover Why revenue is a vanity metric (and what matters instead)The simple unit economics formula that reveals if you can scaleHow to read your P&L like a finance expert, not just a marketerReal supplement brand examples with actual n... | 46m 30s | ||||||
| 2/8/26 | Why Your Subscription Model Is Bleeding Cash (And How Supplement Psychology Breaks Traditional Recurring Revenue) | "Send me a text" Your subscriber CAC is double what you pay for one-time buyers. People are signing up and canceling before the second shipment even ships. You're offering 30% off recurring orders and conversion rates are still in the basement. Meanwhile, every other DTC brand seems to be printing money with subscriptions. Here's the problem: subscription models that work brilliantly for razors, coffee, and dog food are fundamentally misaligned with how people buy supplements. You're not auto... | 36m 32s | ||||||
| 2/1/26 | The Ingredient Spotlight Dilemma: Education vs. Commoditization | "Send me a text" You're doing everything right. You've educated your prospects about why your ingredient form is superior. You've built trust through science. You've created hope through mechanism. Your ads are clicking. People are engaged. And then they go to Amazon and buy the cheapest version of the ingredient you just taught them about. This is the Ingredient Spotlight Dilemma when your education inadvertently turns your premium supplement into a commodity. The more you spotlight your her... | 34m 37s | ||||||
| 1/25/26 | The Insurance Gaps That Sink Supplement Brands | "Send me a text" Most supplement founders believe they're covered because their manufacturer has insurance. They're wrong. And that misconception could cost them everything. In this episode, I sit down with Michael Sendrovich, an insurance broker who specializes exclusively in commercial coverage for supplement companies. We unpack the critical differences between premises liability and products liability, why classification matters more than you think, and how ingredients from overseas can c... | 43m 28s | ||||||
| 1/18/26 | The Hidden Economics of Scaling a Supplement Brand (Why Your Numbers Don't Work) | "Send me a text" To learn more about the group coaching click here: https://creativethirst.com/group/ In this episode, you'll discover how every metric in your business (CAC, AOV, Repeat Purchase Rate, LTV) is downstream from the four supplement buying forces, exactly which force impacts which metric and how to diagnose what's weak in your funnel, and why operational fixes don't work but psychological fixes do. Stop treating symptoms. Start fixing the psychology that drives your numbers. That... | 34m 34s | ||||||
| 1/11/26 | Why Your Supplement Marketing Keeps Failing (And What to Do Instead) | "Send me a text" To learn more about the group coaching click here: https://creativethirst.com/group/ You're spending $50 to acquire a customer who buys once and never returns. You've tested different creative, different audiences, different landing pages. Nothing works. The problem isn't your tactics. It's that you don't understand marketplace sophistication. Your market has heard every promise hundreds of times. They've tried dozens of supplements. They're skeptical and jaded. And you're ma... | 34m 45s | ||||||
| 1/4/26 | Why Most Supplement Brands Fail Before They Even Launch (The Foundation Nobody Talks About) | "Send me a text" To learn more about the group coaching click here: https://creativethirst.com/group/ You've got your supplement manufacturer lined up, your ingredients sourced, your packaging designed. You think you're ready to launch. But you're building on quicksand. Most supplement founders obsess over the wrong things pre-launch. They focus on COGs, fulfillment partners, SKU count, and pricing strategy while completely ignoring the one thing that actually determines success: s... | 29m 25s | ||||||
| 12/28/25 | Why Your Meta Ads Keep Getting Rejected (And What It Really Means) | "Send me a text" Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work. Here's what nobody's telling you: The rejection problem isn't just about compliance. It's about understanding how people actually buy supplements. In this episode, I br... | 31m 19s | ||||||
| 12/21/25 | 2026 Supplement Marketing Trends (Part 2 of 2) | "Send me a text" Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 2026. In this episode, we dive into the innovation happening in formats and packaging (hint: gummies are declining at 8% while powders grow), the explosion of GLP-1 natural alternatives riding the Ozempic wave, functional mushrooms hitting mainstream with lion's mane getting 87 million TikTok views, personalized supplements becoming accessible through DNA a... | 34m 12s | ||||||
| 12/14/25 | 12 Supplement Trends in 2026 (Part 1 of 2) | "Send me a text" 2026 Supplement Marketing Trends The supplement industry is shifting faster than ever before, and the brands that miss what's happening are going to watch their sales decline year after year while their competitors dominate. In this two-part series, we're breaking down the twelve major trends that will completely reshape how supplements are sold, who buys them, and what actually succeeds in 2026 and beyond. Part one covers six game-changing trends: gaming supplements explodin... | 26m 00s | ||||||
| 12/7/25 | Q5 Marketing Strategies: How Smart DTC Supplement Brands Are Winning by Playing a Different Game | "Send me a text" In this episode, you'll discover why Q5 marketing is actually the best time to acquire new supplement customers all year. Learn how to leverage 20-30% lower ad costs, capitalize on the "New Year, New Me" mindset before it peaks, and turn holiday browsers into committed subscribers while your competition sleeps. We break down the exact psychology shifts that happen after Christmas, the messaging pivots you need to make, and the three-layer campaign structure that turns Q5 into... | 24m 01s | ||||||
| 11/30/25 | The Real Driver of Sustainable e-Commerce Growth in DTC Supplements | "Send me a text" In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past $100M in revenue while staying profitable. You'll discover why 72% of your revenue comes from just 20% of your customers, how to calculate true Customer Lifetime Value (LTV) the right way, and the four pillars of LTV optimization that actually work in the supplement industry. This isn't about lowering your customer acquisition costs. It's about acquiring bett... | 19m 28s | ||||||
| 11/23/25 | Why Smart Supplement Marketers Are Mining Cross-Category Opportunities | "Send me a text" Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small group of marketers are doing something different—and it's working. In this episode, we explore cross-category positioning: the strategy of addressing multiple connected health benefits instead of just one isolated outcome. But this isn't about making vague "kitchen sink" claims. It's about understanding how the body actually works as an interconnected syst... | 30m 14s | ||||||
| 11/16/25 | Why Discounts Alone Won't Save Your Black Friday (And What Actually Closes Sales) | Supplement Marketing Strategies | "Send me a text" This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximum e-commerce growth this holiday season. In this final Black Friday episode, discover how to amplify the two emotional forces that actually close sales when buyers are comparison shopping across dozens of tabs. Learn the three layers of desire (functional, social, emotional)Why hope must be grounded in logic to workHow to use contrast and specifici... | 33m 30s | ||||||
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3 placements across 3 markets.