Amazon Is Secretly Killing Your E-Commerce Brand (Here’s How to Fix It)

About this episode

In this episode, Josh Hadley interviews Jason Kutasi about scaling e-commerce brands and the challenges of advertising on platforms like Amazon and Shopify.

Jason Kutasi is the founder and CEO of SkyHouse, a performance marketing agency that managed $50M in ad spend for 2025 - its first full year of business. He’s driven roughly $500M in advertising over his career and built a children’s book publisher acquired by Scholastic and a digital marketing platform acquired by Capital One. Jason specializes in copywriting, funnel analytics, and scaling high-growth DTC and telemedicine brands. Highlight Bullets > Here’s a glimpse of what you would learn…. E-commerce growth strategies and challenges. Comparison of selling on Amazon versus Shopify. Importance of average order value (AOV) in scaling advertising. Strategies to increase AOV, such as product bundling and premium versions. The role of TikTok and other platforms in e-commerce marketing. Managing advertising campaigns and the balance between creative volume and quality. The significance of agency versus in-house marketing teams. The impact of AI on marketing and the importance of human expertise. Insights on effective copywriting and video content in advertising. The future of e-commerce marketing and the evolving landscape of digital advertising. In this episode of the E-comm…

People in this episode

Host: Josh Hadley

Guest: Jason Kutasi

Topics covered

• e-commerce growth strategies
• Amazon vs Shopify
• average order value
• advertising strategies
• digital marketing
• AI in marketing
• copywriting

Keywords

• e-commerce
• advertising
• AOV
• product bundling
• TikTok marketing
• copywriting
• digital advertising

Mentioned in this episode

Organizations: SkyHouse, Scholastic, Capital One

More episodes of Ecomm Breakthrough

• The 5 Things I’d Obsess Over If I Were Starting a New Ecommerce Brand Today · June 11, 2026 · 22 min
• Throwback: From Side Hustle to Success - Unlocking E-Commerce Growth Secrets · June 10, 2026 · 16 min
• 7 Ways I'm Using AI to Run an 8-Figure eCommerce Business · June 4, 2026 · 18 min
• Throwback: Unlocking the Eightfold Path - How to Evolve Your Business Beyond the Solo Hustle · June 3, 2026 · 12 min
• AI Product Images Are Killing Your Amazon Sales · June 1, 2026 · 37 min
• How to Spot an A-Player Before You Hire Them · May 28, 2026 · 16 min