eCommerce Conversations | Content Beats Design, Says CRO Pro

About this episode

Dave Diederen discusses the importance of content and copy in ecommerce conversions.

Dave Diederen is the founder of Syntra, a Netherlands-based conversion rate optimization agency. He encourages ecommerce brands to test product pages, ads, and, well, everything. He says merchants often prioritize their sites' aesthetics over copy and content, a big mistake. “Content and copy play a very big role in conversions, if not the biggest,” he...

People in this episode

Guest: Dave Diederen

Topics covered

• conversion rate optimization
• ecommerce
• content marketing

Keywords

• product pages
• ads
• aesthetics
• copy
• content

Mentioned in this episode

Products: Syntra

Places: Netherlands

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