eCommerce Conversations | How Vessi Sells Waterproof Shoes

About this episode

Ray Hua discusses the challenges faced by Vessi in selling waterproof sneakers and targeting the right audience.

Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric that repels water. Ray joined the company in 2021. In this episode, he shares the challenges of targeting the right audience, cross-border selling, diversifying, and more....

People in this episode

Guest: Ray Hua

Topics covered

• ecommerce
• waterproof shoes
• direct-to-consumer
• marketing
• cross-border selling

Keywords

• Vessi
• sneakers
• breathable fabric
• audience targeting
• diversification

Mentioned in this episode

Products: waterproof sneakers

Places: Canada

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