How Ari by Ariana Grande Made $1B — No Ownership

About this episode

The episode discusses how Ari by Ariana Grande achieved $1B in sales through licensing rather than ownership, featuring insights from supply chain expert Aaron Alpeter.

$1B in sales… and Ari by Ariana Grande barely owns it. • Why Ari by Ariana Grande scaled to $1B through licensing instead of ownership • How “Cloud” became a hero SKU by riding luxury fragrance dupe demand • The real unit economics behind a $70 perfume bottle • How Sephora and Ulta distribution turned it into a global brand Aaron Alpeter is a supply chain operator who has worked with 200+ brands. He breaks down how Ari by Ariana Grande built their supply chain to support billion-dollar retail scale.

People in this episode

Guest: Aaron Alpeter

Topics covered

• licensing
• fragrance
• supply chain
• retail
• unit economics

Keywords

• Ariana Grande
• Ari
• licensing
• fragrance
• supply chain
• Sephora
• Ulta
• unit economics

Mentioned in this episode

Organizations: Sephora, Ulta

Products: Ari by Ariana Grande, Cloud

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