The Future of Fragrance: From Luxury to Daily Ritual

About this episode

This episode discusses the evolving role of fragrance from luxury to a daily ritual with insights from 5 SENS founder Divya Gugnani.

Fragrance is no longer just a luxury — it’s becoming a daily ritual. In this episode of Ecommerce on Tap, Aaron Alpeter sits down with 5 SENS founder Divya Gugnani to break down the massive shift happening in the fragrance industry. They cover: Why fragrance is the fastest-growing beauty category The rise of “fragrance wardrobes” vs signature scents What most founders get wrong about clean beauty How to build a brand that actually has repeat purchase The real playbook behind building a business worth buying If you're building in beauty, DTC, or consumer brands — this is a must-watch.

People in this episode

Host: Aaron Alpeter

Guest: Divya Gugnani

Topics covered

• fragrance industry
• beauty category
• clean beauty
• brand building
• consumer brands

Keywords

• fragrance
• beauty
• DTC
• clean beauty
• brand building
• consumer brands
• fragrance wardrobes

Mentioned in this episode

Organizations: 5 SENS

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