101: The Future of Coaching: AI, Ethics, and Belonging

101: The Future of Coaching: AI, Ethics, and Belonging

From Edgy Ideas by Simon Western

December 10, 2025 · 37 min · Episode 101

About this episode

Simon Western discusses the future of coaching with Tatiana Bachkirova, focusing on the impact of AI and the importance of maintaining human values in coaching practices.

Show Notes In this episode Simon speaks with Tatiana Bachkirova, a leading scholar in coaching psychology. They explore how AI is impacting on the field of coaching and what it means to remain human in a world increasingly driven by algorithms. The discussion moves fluidly between neuroscience, pseudo-science, identity, belonging, and ethics, reflecting on the tensions between performance culture and authentic human development. They discuss how coaching must expand beyond individual self-optimization toward supporting meaningful, value-based projects and understanding the broader social and organisational contexts in which people live and work. AI underscores the need for ethical grounding in coaching. Ultimately, the episode reclaims coaching as a moral and relational practice, reminding listeners that the future of coaching depends not on technology, but on how we choose to stay human within it. Key Reflections AI is often a solution in search of a problem, revealing more about our anxieties than our needs. Coaching must evolve with the changing world, engaging complexity rather than retreating to technique. The focus should be on meaningful, value-driven projects that connect…

People in this episode

Host: Simon

Guest: Tatiana Bachkirova

Topics covered

  • AI
  • coaching
  • ethics
  • belonging
  • identity
  • neuroscience
  • performance culture
  • human development

Keywords

  • coaching psychology
  • moral practice
  • relational practice
  • value-based projects

Mentioned in this episode

Places: UK

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