Why Your Click-Through Rate Sucks and How to Fix It

Why Your Click-Through Rate Sucks and How to Fix It

From Email Einstein Ingenious eCommerce Email Marketing by Flowium by Vira Sadlak & Andriy Boychuk

July 29, 2025 · 51 min · Season 2 · Episode 7

About this episode

Vira and Andriy explore the factors affecting click-through rates and provide actionable strategies to improve them.

7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it. Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing. Free Checklist To Improve Click-Through Rates! You’ll Learn About… Why your current click-through rate might...

People in this episode

Hosts: Vira Sadlak, Andriy Boychuk

Topics covered

  • click-through rate
  • email marketing
  • case studies
  • email design
  • list segmentation

Keywords

  • click-through rate
  • email marketing
  • CLICK acronym
  • list segmentation
  • creative design
  • testing

Mentioned in this episode

Organizations: Flowium

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