E4: Professor Eddie Obeng 1

About this episode

Martin discusses transformation challenges with Professor Eddie Obeng, focusing on outdated business practices and the need for innovation.

Martin is joined by Professor Eddie Obeng, renowned change guru, TED speaker, and award-winning innovator, to explore the challenges of navigating transformation in a world where change moves faster than we can learn. Eddie reflects on his early career at Shell, the lessons of working in highly structured environments, and the pitfalls of clinging to outdated business models, KPIs, and heuristics. Through humorous and insightful stories, he reveals why traditional approaches often backfire, h...

People in this episode

Host: Martin Parr

Guest: Professor Eddie Obeng

Topics covered

• transformation
• change management
• business models
• innovation
• organizational structure

Keywords

• transformation
• change
• business models
• KPIs
• innovation
• Eddie Obeng
• Shell

Mentioned in this episode

Organizations: Shell

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• E3 embedding AI into a business · September 8, 2025 · 21 min
• Episode 2: Why Systems Thinking, and Why Now? · August 27, 2025 · 22 min
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