#Throwback: Generations on Deck feat. Steve Rifkind and Sons

#Throwback: Generations on Deck feat. Steve Rifkind and Sons

From Father Hoods by DJ EFN, KGB and Manny Digital

December 30, 2025 · 45 min · Season 1 · Episode 383

About this episode

The Father Hoods crew interviews Steve Rifkind and his sons about their experiences growing up in hip hop royalty and balancing family and business.

The Father Hoods crew spins back with a legendary throwback, this time linking up with Steve Rifkind and his sons, Alex and RyRif, for the first-ever father-sons episode! They dive deep into growing up in hip hop royalty—Steve breaks down his early days in the game and how he built bridges with Wu-Tang Clan, while Alex shares how he juggled basketball and music, inspired by his dad’s grind. RyRif keeps it real about growing up with a busy, big-time dad and learning to navigate life in the spotlight. The conversation hits both heart and hustle: Steve reveals which son mirrors him and who’s the calm one, Alex spills why he pivoted from hoops to running his own label, and they talk the balance between business and family. Steve keeps it authentic, sharing how he never censored music around the kids, leading to hilarious throwback moments like Alex’s “Like A Pimp” memory. They also dive into relaunching Loud Music Group, RyRif’s impact on the project, and how lessons flowed both ways between father and sons. Oh, and RyRif’s single “Run It Up”? Funkmaster Flex already blessed it with bombs on debut. Real talk, family vibes, and hip hop legacy all in one episode. What You’ll Hear in…

People in this episode

Host: Manny Digital

Guests: Steve Rifkind, RyRif, Alex Rifkind

Topics covered

  • fatherhood
  • hip hop
  • family dynamics
  • music industry
  • parenting

Keywords

  • Wu-Tang Clan
  • Loud Music Group
  • Funkmaster Flex
  • music label
  • basketball

Mentioned in this episode

Products: Loud Music Group, RyRif's single 'Run It Up'

Books & works: #Throwback: Generations on Deck, Like A Pimp, Run It Up, Raised in the Streets & Beats, Always Got Your Back, Lessons Passed Down

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