The Superfood You’ve Definitely Overlooked | Doctor Seaweed

About this episode

Dr. Craig Rose discusses the benefits of seaweed as a superfood and shares insights on building a sustainable health brand.

In this episode of Fear Less, Do More , host Gill Hunter is joined by Dr Craig Rose — marine biologist, entrepreneur, and founder of Seaweed & Co and Doctor Seaweed. Craig shares how he transformed a career in marine science into a fast-growing, sustainability-led health business built on evidence, trust, and innovation. Craig explains why seaweed is a forgotten superfood and explores the science behind iodine deficiency, thyroid health, and the growing demand for natural, evidence-based nutritional supplements. Together, Gill and Craig discuss how to build a credible health brand in a crowded wellness market, balancing scientific integrity with compelling consumer messaging. The episode also delves into sustainable seaweed harvesting, ethical product development, and the realities of scaling a business outside London. Craig offers candid leadership lessons on focus, delegation, resilience, and learning from the natural world to drive long-term business growth. Key Topics Covered Seaweed as a sustainable superfood and natural source of iodine Thyroid health, iodine deficiency, and women’s health Building a science-backed nutrition and wellness brand Ethical marketing and…

People in this episode

Host: Gill Hunter

Guest: Dr Craig Rose

Topics covered

• seaweed as a superfood
• iodine deficiency
• thyroid health
• sustainable business practices
• ethical marketing
• entrepreneurship

Keywords

• seaweed
• superfood
• iodine
• thyroid health
• sustainability
• nutrition
• entrepreneurship
• ethical marketing

Mentioned in this episode

Organizations: Seaweed & Co, Doctor Seaweed

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