Steal the Influencer Marketing Blueprint from the ‘Gen Z Whisperer’ Behind Two Viral Food Brands

March 17, 2026 · 29 min

About this episode

Camryn Frederickson shares her influencer marketing strategies for building successful Gen Z food brands.

Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget. Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, plus her approach to brand collaborations, and the tools she's using Become a Business Bestie member here: bestie.femalefounderworld.com Register for Cash Camp Presented by Mercury: femalefounderworld.com/cash-camp Camryn recommends Archive.com Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Jasmine

Guest: Camryn Frederickson

Topics covered

influencer marketing
Gen Z brands
food brands
community building
marketing strategies

Keywords

influencer marketing
Gen Z
food brands
marketing blueprint
brand collaborations
community building
content creation

Mentioned in this episode

Organizations: Sauz, Deux, Archive.com

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