The European Founder in Latin America: What I Got Wrong and What Surprised Me

The European Founder in Latin America: What I Got Wrong and What Surprised Me

From Finance Tech Brief By HackerNoon by HackerNoon

April 25, 2026 · 5 min

About this episode

The episode discusses the experiences and surprises of a European founder working in Brazil.

This story was originally published on HackerNoon at: https://hackernoon.com/the-european-founder-in-latin-america-what-i-got-wrong-and-what-surprised-me . I spent a week in Brazil this month, working from our local office, meeting merchants and talking to the team on the ground. Check more stories related to finance at: https://hackernoon.com/c/finance . You can also check exclusive content about #fintech , #latam , #lafinteca , #brazil , #ceo-insights , #dmytro-rukin , #european-founder , #good-company , and more. This story was written by: @lafinteca . Learn more about this writer by checking @lafinteca's about page, and for more stories, please visit hackernoon.com . I spent a week in Brazil this month, working from our local office, meeting merchants and talking to the team on the ground.

Topics covered

  • European founders
  • Latin America
  • fintech
  • business insights
  • entrepreneurship

Keywords

  • European founder
  • Brazil
  • fintech
  • entrepreneurship
  • HackerNoon

Mentioned in this episode

Organizations: HackerNoon

Places: Brazil, Latin America, Europe

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