The "Buyback Time" Formula (How to Work 30 Hours & Double Revenue)

The "Buyback Time" Formula (How to Work 30 Hours & Double Revenue)

From Finding Peak w/ Ryan Hanley by Ryan Hanley

March 12, 2026 · 60 min

About this episode

George Rivera shares his 'Buyback Time Formula' to achieve business growth while working fewer hours.

Spartan philosophy, built in the black-ops lab of business : https://linktr.ee/ryan_hanley You're making money, but you're missing your life. George Rivera scaled his e-commerce business to $20 million, but he was working 80-hour weeks and missing his son's childhood. He was "cash rich and time poor." Then, he made a radical shift. Two years later, his business hit $50 million, and he never worked more than 30 hours a week. In this episode of Finding Peak, George breaks down his "Buyback Time Formula." We discuss the exact steps to stop being the bottleneck in your business, why "delegating" is actually ruining your company, and the harsh reality of how we train our families to ignore us. If you're tired of the grind and want your life back without sacrificing growth, this is the blueprint. In this episode, we cover: The wake-up call that changed George's life (and Ryan's vulnerable moment) Why you are "cash rich but time poor" The difference between delegating and transferring ownership How to audit your calendar and eliminate $50/hr tasks The "Absence Rehearsal Test" to prep your business for your vacation Why your kids don't care about your money Connect with George Rivera…

People in this episode

Host: Ryan Hanley

Guest: George Rivera

Topics covered

  • work-life balance
  • business growth
  • delegation
  • time management
  • entrepreneurship

Keywords

  • Buyback Time Formula
  • work 30 hours
  • double revenue
  • cash rich time poor
  • delegating vs transferring ownership

Mentioned in this episode

Organizations: Unplugged Studios Network, Buyback Time Formula

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