
#183 - The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin
From FINITE: B2B Marketing Podcast for Tech, Software & SaaS by Jodi Norris
March 16, 2026 · 24 min · Season 1 · Episode 183
About this episode
Jodi Norris and Kat Wendelstadt discuss the evolving role of CMOs in 2026 amidst AI advancements and changing market expectations.
The traditional CMO career path is disappearing. Senior marketers are now expected to be strategists and builders - able to vibe code landing pages, wire up automations, understand agents, and ship prototypes alongside leading teams and shaping narrative. So what does a successful marketing leader actually look like in 2026? In this episode of the Finite Podcast, Jodi Norris sits down with Kat Wendelstadt to unpack how AI, economic pressure, and changing expectations are reshaping marketing l...
People in this episode
Host: Jodi Norris
Guest: Kat Wendelstadt
Topics covered
- AI
- marketing leadership
- CMO career path
- team dynamics
Keywords
- strategists
- builders
- automation
- prototypes
Mentioned in this episode
Products: Electric Twin
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