Attracting B2B tech investors with Liam McLaughlin, Managing Partner, Europe at Clarity

About this episode

Jodi Norris interviews Liam McLaughlin about attracting B2B tech investors and the importance of storytelling in funding rounds.

For high‑growth B2B tech brands, the next funding round or IPO is no longer just a financial milestone – it is a communications stress test. Investors are bringing AI‑driven tools, sharper scrutiny and higher expectations into every decision. The companies that win are those that can match strong numbers with a compelling, consistent story. In this episode of the FINITE Podcast, Jodi Norris sits down with Liam McLaughlin, Managing Partner at Clarity Europe, to unpack how CMOs and marketing l...

People in this episode

Host: Jodi Norris

Guest: Liam McLaughlin

Topics covered

• B2B tech
• investors
• funding
• communications
• marketing strategy

Keywords

• B2B
• tech investors
• funding round
• IPO
• marketing
• AI-driven tools

Mentioned in this episode

Organizations: Clarity

Places: Europe

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