AI risk, trust, and preparedness in a polycrisis era

About this episode

The episode discusses the evolution of crisis communication in the context of polycrisis and AI-driven risks with expert Philippe Borremans.

In this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of senior crisis and communication leaders. The conversation explores how crisis communication is evolving in an era defined by polycrisis, declining trust, and accelerating AI-driven risk – and why many organisations remain dangerously underprepared despite growing awareness of these threats. Drawing on real-world examples, including recent AI-amplified reputation crises, Philippe outlines where organisations are falling short and what communicators can do now to close the gap between awareness and action. Continue Reading → The post AI risk, trust, and preparedness in a polycrisis era appeared first on FIR Podcast Network .

People in this episode

Hosts: Neville Hobson, Shel Holtz

Guest: Philippe Borremans

Topics covered

• AI risk
• trust
• crisis communication
• polycrisis
• preparedness

Keywords

• Crisis Communication 2026 Trend Report
• risk communication
• reputation crises

Mentioned in this episode

Products: Crisis Communication 2026 Trend Report

Books & works: Crisis Communication 2026 Trend Report

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