FIR #516: Your New Shadow Website

About this episode

The episode discusses The Economist's experiment with a shadow website designed to enhance AI accessibility to its content.

The Economist has gone public with an experiment: it has created a shadow website featuring an AI-friendly version of its front-of-paywall content. The idea is to improve the odds of this content surfacing in AI answers and responses to AI queries. It's based on a new standard, llms.txt, which has been described as the robot.txt of AI. What does this mean for communicators? Neville and Shel break it down in this short midweek episode. Continue Reading → The post FIR #516: Your New Shadow Website appeared first on FIR Podcast Network .

People in this episode

Hosts: Neville, Shel

Topics covered

• AI
• shadow website
• content strategy
• communication
• technology

Keywords

• AI-friendly
• llms.txt
• front-of-paywall
• content surfacing
• communicators

Mentioned in this episode

Organizations: The Economist

More episodes of FIR Podcast Network

• Episode 3: If It’s Not Two-Way, It’s Not Communication · June 12, 2026 · 36 min
• FIR #517: How to Communicate AI Whiplash to Employees · June 9, 2026 · 26 min
• ALP 308: Using AI to extend your agency’s PESO Model expertise · June 8, 2026 · 21 min
• Meet IABC’s 2026 Class of Fellows on June 25 · June 5, 2026
• ALP 307: What to do when a client “fires” your agency · June 1, 2026 · 24 min
• Episode #2: There Is No Table · May 30, 2026 · 33 min