From spin to truth: Why integrity drives business growth

About this episode

Dominic Thurbon discusses the importance of honesty and truth in business and its impact on leadership and team dynamics.

Dominic Thurbon is a behavioral change expert, international speaker, and serial entrepreneur In this episode of Flying Solo Dominic tackles one of the most pressing challenges facing businesses in our era of misinformation and disinformation: honesty and truth. Drawing on experiences from his own entrepreneurial journey, his time as a climate change partner at EY, and insights from his upcoming book To Be Honest, Dominic explores the profound impact truth—or the lack thereof—has on leadership, team performance, and the health of any business. He digs into the nature of truth in the workplace, the slippery spectrum between positioning and spin, and the crucial role psychological safety plays in creating a culture where people feel empowered to speak up. If you've ever wondered how to foster genuine honesty within your team, navigate the gray areas, or build lasting trust with customers, this episode will give you both practical strategies and thought-provoking perspectives. Key topics 1. The Crisis of Truth and Honesty in Business The modern business landscape is deeply affected by misinformation, disinformation, and AI-generated content, making it difficult to discern the truth…

People in this episode

Host: Cec Busby

Guest: Dominic Thurbon

Topics covered

• integrity in business
• leadership
• team performance
• psychological safety
• trust building

Keywords

• misinformation
• disinformation
• AI-generated content
• commitment to honesty
• effective leadership
• sound decision-making
• trust within the organization
• psychological safety
• genuine honesty
• lasting trust with customers

Mentioned in this episode

Products: To Be Honest

Books & works: To Be Honest, Accidental Entrepreneurial Journey, Power Dynamics and Speaking Up

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