Stefan Smulders: Bootstrapping to $10M with Brilliant Marketing Strategies

Stefan Smulders: Bootstrapping to $10M with Brilliant Marketing Strategies

From Founder Views - SaaS, Business, and Beyond by Kosta Panagoulias

April 20, 2023 · 1h 9m · Episode 94

About this episode

Stefan Smulders shares his journey of bootstrapping a SaaS company to $10 million using innovative marketing strategies.

** The most important lessons from growing and selling a bootstrapped SaaS company, from a non-technical entrepreneur: https://www.hardknocksaas.com/ (use HUSTLE40 for 40% off). Stefan Smulders is one of the best marketers I've spoken to. In 2019, he founded expandio.io, and was able to generate $1 million in run rate in the first six months after launch! Continuing to leverage creative and effective marketing strategies on social media, Stefan is leading Expandi to hit $10 million in revenue by the end of 2023. This was a fascinating conversation, and I encourage any startup founder or anyone in marketing to give it a listen. We touch on several topics, including: - Learning and growing from past business failures - How Expandi hit $1 million run-rate in the first six months - Leveraging your personal brand to grow your business - The psychology of sales - Effective growth channels used to reach $10 million revenue - Much more Follow Stefan on Twitter: https://twitter.com/SmuldersStefan Download the e-book "From Zero to SaaS Hero: https://expandi.io/from-zero-to-saas-hero-ebook/

People in this episode

Guest: Stefan Smulders

Topics covered

  • bootstrapping
  • SaaS
  • marketing strategies
  • entrepreneurship
  • business growth

Keywords

  • personal brand
  • sales psychology
  • growth channels

Sponsors

Hard Knock SaaS

Mentioned in this episode

Products: expandio.io, Expandi

Books & works: From Zero to SaaS Hero

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